ARM acknowledging MacBooks??

[huge_apple_fangirl]

I just saw this article on Arm’s website from a month ago: https://newsroom.arm.com/blog/best-arm-laptops-for-school-work-and-play and found it very interesting that they mention MacBooks as being “built on Arm”. They also link to this: https://www.arm.com/markets/consumer-technologies/laptops/consumer which shows MacBook models alongside WoA devices as ARM laptops.

As far as I can tell, this is the first time Arm has acknowledged MacBooks as an ARM platform? Which I find interesting. Whenever they talked about ARM laptops before, they talked about Windows PCs and Chromebooks and their partnerships with Microsoft, Google, MediaTek, OEMs, etc. I assumed this was because those companies licensed Arm’s designs directly and were working more directly with Arm. So it makes sense to mention those companies and not Apple, which designs its own chips and competes with Arm’s partners. Apple itself never mentions Arm and why would they want to be listed on Arm’s website as another “ARM device” alongside PCs? I’m surprised Arm is changing this up now and wondering what changed? Maybe with the Qualcomm suit loss they’ve decided to embrace third-party ARM designs and Apple along with that? Presumably Apple allowed themselves to be featured on Arm’s website which is interesting.

Anyone who has more thoughts or information on this would be appreciated!

 

[jlc1978]

Given that Apple was one of the original investors in Arm and has arguably done the most with the Arm processors across the variety of devices it makes sense for Arm to finally recognize that Apple has really brought Arm into the mainstream, even if most people don’t realize that mostly all of their devices use some version of the Arm architecture.

 

[JPack]

Arm used to be content selling designs and letting other companies sell a finished product. (B2B)

More recently, it was revealed Arm wants to develop its own chips. This requires a change in strategy and marketing to end-users directly (B2C). This why you're seeing these changes. Arm wants to be associated with high performance and long battery life.

Presumably Apple allowed themselves to be featured on Arm’s website which is interesting.

Apple's marketing team would never agree to MacBook being built on "Arm architecture." But there's nothing they can do because it's a fact, however minor.