AT&T dropping Tiger Woods = more $$$ towards service improvements?

[Steve686]

Just hoping for all of you out there with subpar service that the millions of dollars spent on Tiger's golf bag logo will go towards getting your service to a satisfactory level.

I don't know what he "earned" by having AT&T's logo on his bag, but it would surely be in the 5-15,000,000 dollar range yearly. It's not a hell of a lot of money for them, but hopefully it WILL help.

 

[old-wiz]

at&t will not use the money for service improvements; they will find another spokesperson. Service improvements are low on AT&T's priority.

 

[grantsdale]

I don't think you know how marketing works.

 

[hyperonion]

i think its retarted that there dropping tiger woods.

 

[iPhoneNYC]

Tiger just couldn't keep his balls out of the rough..

 

[ste1164]

Tiger just couldn't keep his balls out of the rough..

Lol good statement but i think they will just find another spokes person to advertise them.

 

[vizkiz]

i think its retarted that there dropping tiger woods.

I think it's "retarted" that you can't spell retarded.

How long have they been using Luke Wilson? Did he replace Tiger?

 

[chstr]

tiger is getting his just dessert. I doubt it will help improve att's crap service though

 

[labman]

well I think

the threads retarded!

 

[lord patton]

the threads retarded!

Apostrophe's [sic] is [sic] returded. [sic]

 

[Gathomblipoob]

i think its retarted that there dropping tiger woods.

^^^Irony in action.

 

[pintnight]

Just hoping for all of you out there with subpar service that the millions of dollars spent on Tiger's golf bag logo will go towards getting your service to a satisfactory level.

I don't know what he "earned" by having AT&T's logo on his bag, but it would surely be in the 5-15,000,000 dollar range yearly. It's not a hell of a lot of money for them, but hopefully it WILL help.

Uh, no. The money that isn't being spent on Tiger Woods will go to somebody else and to marketing budget.

 

[Consultant]

at&t will not use the money for service improvements; they will find another spokesperson. Service improvements are low on AT&T's priority.

That's wrong.

AT&T spends same amount as verizon. Just look at their financial.

 

[gforce216]

ESPN had THE BEST headline for this story too. "Call Dropped: AT&T retracts sponsorship with Woods"

 

[strike1555]

That's wrong.

AT&T spends same amount as verizon. Just look at their financial.

Facepalm

Verizon already has a superior network. AT&T should be spending MORE than Verizon.

 

[greygray]

A lion would never cheat on its wife, but a tiger wood.

 

[doodads]

I'd like to have Tiger's wife play with my putter.

 

[maflynn]

I don't know what he "earned" by having AT&T's logo on his bag, but it would surely be in the 5-15,000,000 dollar range yearly. It's not a hell of a lot of money for them, but hopefully it WILL help.

He earned it by being a golf superstar and like any superstart companies were eager to pay him gobs of money to have a logo or have him hawk their products.

Given his personal problems and his inability to win a major, it looks like ATT wants a different direction with their marketing budget. Using the money on service improvements is not how business works. They give the marketing dept a certain amount of money to use, and so they won't use that budget on Woods but some other thing.