So after 3 customer service interactions with AT&T, I was finally able to get them to reduce my Early Upgrade Fee to $150. I am currently the 3rd line on a Family Plan and my full subsidized upgrade isn't effective till 05/2013. If any of you out there are having similar predicaments I suggest politely point out how paying the ETF and switching carriers would be cheaper for you. Initially, the call resulted in the rep. telling me that everyone is getting their upgrade fee reduced to $150...and despite pointing out that I did not see the changes in my upgrade pricing grid, the rep. claimed it would take effect at midnight. Of course I did not believe this but I ended the call ensuring the rep. had taken notes. I just recently got on AT&T's online chat and brought up the same issue..specifically pointing out what the earlier rep. had told me about the early upgrade fee.. and after checking the notes, the online rep agreed to make the necessary changes to my account allowing me to upgrade for the lower price. Unfortunately the Apple Store is down and the ATT upgrade eligibility check is also down so I cannot confirm if the price reduction has been applied yet, but I do have the names and chat logs from the reps so I am assuming they won't renege on our agreement. Moral of the story: if your ETF is less than the price of the Early Upgrade Fee, get in contact with AT&T. Right now their online chat is the only method to contact them, but they are available till 3am EST.