AT&T Raising Prices on Legacy Plans to Encourage Customers to Upgrade to New Plans

[MacRumors]

AT&T is planning to raise the price of older Unlimited plans in order to encourage customers to upgrade to newer plans, reports Bloomberg. Single line users can expect to pay up to $6 per month more, while family plans are increasing by as much as $12.

The pricing increases apply only to customers who are grandfathered in to older AT&T plans, and will not affect customers who have an up to date plan. AT&T offers three unlimited plans, including the Unlimited Starter Plan, Unlimited Extra Plan, and Unlimited Elite Plan.

Current plans are priced starting at $65 for a single line or $35 for four lines as part of a family plan. AT&T employees have been instructed to offer new plans to customers who call in about the increased charges for older plans, which will start in June.

AT&T says that it is encouraging customers to switch over to a newer plan because the newer plans offer "many additional features, more flexibility for each line on their account and, in many cases, a lower monthly cost."

Customers who will see price increases are going to be receiving an email from AT&T about the change, but AT&T has not provided specific details on which older plans will see the price hikes.

Article Link: AT&T Raising Prices on Legacy Plans to Encourage Customers to Upgrade to New Plans

 

[ouruniverse06131986]

I wish I had att again. I don’t want T-Mobile

 

[ProVideo]

AT&T says that it is encouraging customers to switch over to a newer plan because the newer plans offer "many additional features, more flexibility for each line on their account and, in many cases, a lower monthly cost."

Last time I updated my account was so I could get the package with at&t watch tv included, which was dicontinued over a year ago after the they sold off DirectTV. Currently I get HBO Max bundled with my cell and fiber internet. How long before HBO Max is no longer included in any plans with the split off of WBD?

 

[jz0309]

So for us on old(er) Verizon plans - it’s going to be coming too <sigh>
Ah, and yes, they’re not doing it for our benefit, so expect price hikes

 

[6787872]

are the legacy planes even worth it anymore? it was a good run while it lasted.

 

[UltimateSyn]

“Encourage” seems like an awfully polite word.

 

[MaskedCarrot]

I am still on a 12 gig family share plan with 3 lines, one of which is a flip phone. I also have rollover data, so I usually have like 25 gig a month to use. We maybe use 2 or 3 gig per month.

With working at home for the past few years, I am mostly on WiFi and don't use much cellular data.

I wonder if this is gunna affect my plan.

 

[44267547]

AT&T is thee most shady cellular company in this industry. T-Mobile being a runner-up.

 

[TheYayAreaLiving 🎗️]

Not going to lie the new AT&T plans has a lot to offer but it is still very expensive.

 

[kognos]

I don't know what the hate is over t-mobile. It's pretty basic, simple, straightforward. Compared to ATT which I've had as well, t-mobile was easy where att was just really nebulous to figure out from an account point of view.

TMO has been better about coverage lately, and YMMV there of course.

 

[WiseAJ]

AT&T is thee most shady cellular company in this industry. T-Mobile being a runner-up.

Verizon is way shadier than T-Mobile

 

[jz0309]

AT&T is thee most shady cellular company in this industry. T-Mobile being a runner-up.

Where does that leave Verizon? #3? LOL

 

[oofio2461]

A really bad Anti-Consumer move, hope they don't do this type of crap anymore.

 

[44267547]

Verizon is way shadier than T-Mobile

Is that so?

Well, then I guess all these companies have one thing in common, don’t they?

 

[dontwalkhand]

Thanks for encouraging me to switch to Verizon. literally sitting in the store now with my paid off devices.

 

[jole]

I would have not thinked that I could ever recommend an operator (in US), but here goes...

After moving moving to Mint Mobile, not only the the costs have been < 50% of what they were previously, but also everything just works.

 

[Aston441]

Ah Oligopoly, the American Way (TM). Where are all the shills that were promoting the TM/Sprint merger? Oh, they're not needed anymore, nevermind ?.

 

[jcshas]

It’s really unfortunate that the big 3 cellular providers continue to push subscribers to expensive plans with features most don’t even need or want. I think some will just end up moving to one of the MVNO’s with lower cost plans.

 

[trusso]

AT&T says that it is encouraging customers to switch over to a newer plan because the newer plans offer "many additional features, more flexibility for each line on their account and, in many cases, a lower monthly cost."​

Yeah… that’s not why they’re doing it.

 

[turbineseaplane]

As usual in America, we all basically just have to "bend over and touch our toes"..

One can change providers over and over, but it's really just hop scotching around from one overpriced questionable "value" to another one

The only solution I've found is to go Prepaid and trim back expectations a bit.
I use the basic T-Mobile $15 deal -- the one they are only offering as a concession for allowing the T-Mo/Sprint merger.

The plan I'm on will get completely nuked, I'm positive, the second they aren't required to offer it anymore (few more years)

 

[rictus007]

I wish I had att again. I don’t want T-Mobile

That’s what I did (switch to T-Mobile). I miss ATT sometimes but then remember the $70/m in savings….. plus I also dropped DirectTV, for other streaming service. Also, They pay for Netflix and I get the MLB.tv free every year. So +800 in savings per year with T-Mobile.

 

[justinwebb]

I’ve got a grandfathered unlimited plan, still going to hold on to it.

 

[DotCom2]

Anyone using Spectrum Mobile?

 

[Foxglove9]

I am still on a 12 gig family share plan with 3 lines, one of which is a flip phone. I also have rollover data, so I usually have like 25 gig a month to use. We maybe use 2 or 3 gig per month.

With working at home for the past few years, I am mostly on WiFi and don't use much cellular data.

I wonder if this is gunna affect my plan.

I'm on their 9gb family plan (2 phones). I have rollover too, but generally there isn't much to rollover every month so it usually hovers around 9-12 gb.

For the first time in 10 years I have a job with no Wifi service and I'm devouring my data fast. I inquired about switching to unlimited but the costs were insane compared to what I pay now. I hope they don't force the upgrade, especially since I just upgraded my iPhone.

 

[ikramerica]

I have Spectrum Mobile. My wife and I are on the $14 per Gig. We use 2-4 per month so that’s $28-$56 plus $10 for 1 watch. No taxes or fees on top either.

Way less than we were paying on ATT even with her FAN discount, which ATT found a way to reduce to barely anything.