I'm sure it will be 6pm with the obligatory lineups the day of. I'm real curious as to how they handle the in-store activation and keeping the line moving and the customers moving. Such a shame to not be able to activate at home. I loved that aspect.
Yes, 6pm according to the internal email that AT&T sent to their stores today. Pretty much the same process as last time except you have to activate in store.
If I'm not mistaken, no matter where you live, it'll be 6 PM. If I remember correctly, the east coast was the first to get the iPhone last summer when it launched at 6 PM.