Not a graphic designer, but ...
likes
- Keep the rounded rectangle with the transparent border.
- The darker blue and the lighter green go nicely.
stuff i wasn't so excited over
- The light blue in the dot of the "I" and the dark green color.
- The wood grain. maybe wood paneling/bamboo pattern? Lighter brown would be nice, like pine.
- No swooshy effect on the top, maybe just a slope, or similar to the rounded rectangle. The current one separates too far from the box and makes the thing feel ununified. Thinner separation between the bands of color in that top area. What's the green band on the bottom for? Feels out of place ... I would like something on the bottom right hand corner for balance with the swoosh in the upper left. The band isn't enough for me.
readability ...
- More differentiation between the letters in the word "chill", and make the dot on the i stand out more, at first glance it looked like it had three L's
- "Frozen yogurt, crepes, and coffee" text should be larger or more legible. i could barely read it. Maybe I'm just getting old. I'm thinking wide letters would be nice. Doesn't have to be centered either - justify them on one side, but don't center them.
My opinions - yours for free.
