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Balenciaga and Rimowa Launch Apps for Apple Vision Pro

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Luxury French fashion house Balenciaga and premium German luggage brand Rimowa have launched apps for the Apple Vision Pro, expanding the headset's immersive fashion experiences.

balenciaga-vision-pro.jpeg

Balenciaga has now introduced the first phase of its Apple Vision Pro app, designed to provide users with an immersive view of its fashion shows and collections. The app offers exclusive drone views and stereoscopic footage of Balenciaga's Spring/Summer 2025 show, which was held in Shanghai on May 30. Users can also access an interactive lookbook and past collection content, enabling them to explore Balenciaga's fashion in a virtual environment.

Rimowa's app for the Apple Vision Pro offers an immersive and interactive experience that allows users to explore the brand's iconic suitcases in detail. The app provides high-resolution 3D models of Rimowa's products, enabling users to examine the craftsmanship and design from various angles. It also includes features like virtual try-ons, where users can see how different suitcase models look and function in a virtual space. Additionally, the app offers a virtual showroom experience, allowing users to customize their luggage with different colors and accessories, and view the changes in real time.

Balenciaga and Rimowa's apps are part of a broader trend among luxury brands exploring the potential of the Vision Pro. Gucci, also a Kering-owned label like Balenciaga, released its own Vision Pro app in April, allowing users to access an immersive mini-documentary on creative director Sabato De Sarno and the creation of Gucci's Spring/Summer 2024 collection. Other retailers, including Mytheresa, J.Crew, and E.l.f. Cosmetics, have developed Vision Pro apps focused more on shopping than on brand storytelling.

Article Link: Balenciaga and Rimowa Launch Apps for Apple Vision Pro
 
Article Link
https://www.macrumors.com/2024/07/29/balenciaga-and-rimowa-launch-apps-for-vision-pro/
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Reactions: SFjohn, KeithBN and citysnaps
The Gucci app on the AVP is amazing! Lets see how these two hold up to it.
 
Love the new Rimowa app, it offers a clear overview of the sizes in real life but yet there’s no real benefit other than a simple demo
 
Dawn of Individual Merit said:
Imagine a platform so devoid of anyhing to do, that people are happy when they get to watch commercials, just because they count as new content.
Click to expand...
100% agree.

And not just any commercials… super luxury brand commercials.

We're back with the Apple Watch in solid gold sold in Harrods…

How about some productivity apps? But instead we're given Luxury Brand Ads.

So strange.

Or perhaps not so strange. Is this Apple admitting the AVP is only for the very rich?
 
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Reactions: Col4bin, ScooterComputer, brandoman and 3 others
Balenciaga has t-shirts and sneakers for $1000 and purses for $6000 for anyone that complains about avp price. Maybe apple should release a Balenciaga collab and charge double/triple/octuple, obviously it would have some market. My
aunt and cousin lived next to a mall in Bal Harbour, Florida that had a Balenciaga store and all the other uberlux brands and she used to shop there... too bad my cousin got scammed by fake Facebook boyfriends over and over and lost millions over a few years. I remember she had one who wore Balenciaga shirts and drove a Ferrari that she bought him and he convinced her to sell her condo and rent it back so he could take that money to "invest" for her. Of course he disappeared and they got evicted a few months later. Then they lived in a private nursing house until my aunt died at 95. We didn't hear from her for a few years until cops called from Texas last month. They found her emaciated when they went to evict her "husband" and they arrested him for trafficking and abuse. She was always homely and looked emaciated her whole life and she never worked in her life, now she's got nothing and homeless.
 
Makes sense. And that's just the beginning. Expect more companies developing AVP apps to showcase their products up close in different views/orientations, and almost touchable. Just takes a wee bit of imagination.
 
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Dawn of Individual Merit said:
Imagine a platform so devoid of anyhing to do, that people are happy when they get to watch commercials, just because they count as new content.
Click to expand...

Ha, came here to say this. Reminds me when CD-ROM and "multimedia" was a new thing, and you could get CD-ROMs from car companies etc, where they presented their line up. Thrown back into the mid-ninties here.
 
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