Beats and Kim Kardashian Debut Beats Fit Pro in Three New Colors

[MacRumors]

Apple's Beats brand today is announcing a collaboration with Kim Kardashian for three new colors of Beats Fit Pro wireless earbuds. The three new neutral colors will be available online at Apple.com/kim starting next Tuesday, August 16, and via select Apple Store locations and authorized resellers as of the following day.

Images of the new Beats Fit Pro colors were discovered late last month, but they are being released under different names than were seen in the image files: Moon (light), Dune (medium) and Earth (deep).

"I wanted to break away from the idea that headphones have to be colorful to make a statement," said Kim Kardashian. "This collaboration is special because it allows you to blend in or stand out, and Beats is known for creating products that showcase individuality."

Beats Fit Pro have been well-received since their original launch late last year, with users citing a comfortable fit thanks to flexible wingtips and multiple sizes of silicone ear tips. The earbuds also offer Active Noise Cancellation with Transparency mode, spatial audio support, and an H1 chip for one-tap pairing, "Hey Siri" support, and automatic switching among Apple devices.

Alongside the launch of the new colors, Beats is also debuting a new "Beats x Kim" ad campaign.

"Kim brought her signature minimalist style to the first-ever Beats Fit Pro custom headphones," said Eddy Cue, Apple's senior vice president of Services. "We're excited to offer Beats' most innovative headphones in a whole new, gorgeous color palette to music fans and fashion lovers alike."

The new Beats Fit Pro colors will be available from Apple's online stores in the US, Canada, UK, France, Germany, and Japan, with Amazon also carrying them in the US and Canada. They will be priced at $199.99, the same as other Beats Fit Pro colors.

Apple Store locations carrying the new colors will be limited to The Grove, Tower Theatre, and Third Street Promenande in the Los Angeles Area, Fifth Avenue and SoHo in New York City, Aventura in Miami, Michigan Avenue in Chicago, Regent Street in London, Champs-Élysées in Paris, and Kurfürstendamm in Berlin.

Authorized resellers will include SSENSE in Canada, Selfridges in the UK, Galeries Lafayette in France, Zalando in Germany and Switzerland, David Jones in Australia, and Crawford and WeChat in China.

Article Link: Beats and Kim Kardashian Debut Beats Fit Pro in Three New Colors

 

[freediverx]

My fading interest in the Beats brand has now been turned into a strong dislike as a result of this Kardashian collab. I now associate the brand with overpaid, overhyped, under-talented celebrity grifters. Can't wait for the Paris Hilton-Ivanka Trump Limited Editions.

 

[moabal]

What would a Pete Davidson Edition look like?

 

[paulovsouza]

What a weird partnership.. I think she just wanted headphones that goes with all her skin tones.

 

[CapitalIdea]

It’s a color collaboration to match her shapeware brand. Even though I think her whole existence is ridiculous, there is money to be made here and Apple has been very specific about targeting Beats to the same target consumer.

 

[alexandr]

Such a hard choice...

 

[curnalpanic]

I'm waiting for the Romulan headphones.

 

[Havalo]

Can’t wait to tell the lads down the pub tonight.

 

[Jack Burton]

Love the colors in this line. A little tired of seeing her everywhere, though.

What would a Pete Davidson Edition look like?

They already make a bright/pasty white Davidson version... but then why not just let your kids draw on it with permanent markers and complete the look?

 

[Adreitz]

Beats Fit Pro, now with a luxurious coating of real human skin!

 

[Spaceboi Scaphandre]

Well these are words I didn't think I'd be reading this morning

 

[xalea]

Wow, just... wow...

You'll be able to tell your grandchildren you were there.

 

[fel10]

Another reason not to go with the beats headphones

 

[kaycrystal626]

Such a terrible idea!

 

[BootsWalking]

Kim brought her signature minimalist style

I spit out my morning coffee when I read this. Everything she does or wears is the opposite of minimalist.

 

[Helmlein]

My fading interest in the Beats brand has now been turned into a strong dislike as a result of this Kardashian collab. I now associate the brand with overpaid, overhyped, under-talented celebrity grifters. Can't wait for the Paris Hilton-Ivanka Trump Limited Editions. Or perhaps a dual-purpose, vibrating speaker egg from Gwyneth Paltrow's Goop.

I'm not really the target audience for Beats products, either (boomer, normally more interested in sound quality than in bass punch). However, I think the Beats Fit Pro (ordered them from the US as they weren't available in Europe at the time) are still the best work out headphones I have ever had. I don't think the additional colours or the fact that some "celebrity" wears or advertises them makes them any worse... I've got them in pink (eehm "Stone Purple"), so those new ones would definitely be an improvement...

H.

 

[iGeneo]

Was her thought process…baby daddy color. Kids color, my color?

Seems complex

 

[TheYayAreaLiving 🎗️]

Who would buy these such things?

 

[bLackjackj]

Who would buy these such things?

Her disciples Lol,..they will by anything.

 

[coachgq]

Love the colors in this line. A little tired of seeing her everywhere, though.


They already make a bright/pasty white Davidson version... but then why not just let your kids draw on it with permanent markers and complete the look?

Perfect answer.

 

[coachgq]

I love the beats fit pro for running. Ear clip built in. I hate that they are using this person to market the headphones.

 

[nfl46]

I love the colors!

 

[madeirabhoy]

arent there going to be a lot of men who would have bought those colours but arent going to buy the 'kim kardashian' ones as it would be seen as feminine.

me id buy them, but if she's on the box its going in the bin before anyone sees.

 

[WestonHarvey1]

arent there going to be a lot of men who would have bought those colours but arent going to buy the 'kim kardashian' ones as it would be seen as feminine.

me id buy them, but if she's on the box its going in the bin before anyone sees.

They look like makeup/foundation skin tone colors to me, not colors I'd really be interested in. They're nice, but I don't think a lot of men would go for it.

 

[antiprotest]

Last night, I tried for hours but couldn't fall asleep. I guess you can say that I was having an existential crisis.

I was tossing and turning, sighing and crying, wondering what was missing in my life. I have everything. I have money, I have friends. But...something is missing.

And this morning I pick up my phone and see this...MacRumors, you have saved my life again.