Sidebar Sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

Beats Highlights New USB-C Cables in Latest 'Pill People' Ad

MacRumors

MacRumors

macrumors bot
Original poster
Apr 12, 2001
67,714
38,221


Apple's Beats brand today shared a new ad in its ongoing Pill People series, this time highlighting the various USB-C cables that Beats debuted earlier this week.


The Pill People ad campaign features anthropomorphized Beats Pill speakers with different personalities. Beats has been using the Pill People since it launched the updated Beats Pill last summer.

Apple's Beats brand is now offering several USB-C cables, including USB-C to USB-C, USB-C to USB-A, and USB-C to Lightning. The cables come in 1.5-meter and 20-centimeter options, with both sizes priced at $18.99. The cables come in four colors, and they can be purchased from the online Apple Store or Apple retail stores.

Article Link: Beats Highlights New USB-C Cables in Latest 'Pill People' Ad
 
Article Link
https://www.macrumors.com/2025/04/17/beats-usb-c-cable-ad/
  • Haha
Reactions: HighwaySnowman
pamon said:
cute ad but amazon has tons of cables available. apple just trying to cash in on the beats name and cables. nothing special about them but the colorz
Click to expand...
They are special because they are high margin products. Selling these is almost like printing money. That helps pad Apple’s bottom line and give a little extra wiggle room for other product margins.
 
Last edited:
  • Like
  • Haha
Reactions: hans1972, Entamoeba7, HighwaySnowman and 2 others
Still doesn't support AirPlay 2, though, so any phone calls or other audio coming through the phone gets sent to the Pill, right?
 
SoldOnApple said:
Beats have always been as much bout fashion as they are about sound. Some Beat look pretty cool imo. I wish I could afford some to have when out and about.
Click to expand...
Hey just to let you know beats does have stuff you can buy cheap Amazon or woot always got beats stuff for sale at pretty good prices I know because I have bought beats stuff from them cheaper then Apple and sound is pretty good 👍🏻
 
  • Haha
Reactions: HighwaySnowman
Everyone know you should get a fiber optic USB C cable so that you can charge at the speed of light....those electrons are way too slow ...duhh!!!!

The drift speed of electrons is generally in the order of 10^−3 meters per second: Thats 1mm per soncond folks.

Drift velocity - Wikipedia

en.wikipedia.org
 
Last edited:
So, the commercial is trying to tell me that Beats now offers colored USB cables.
Just like Anker, Amazon, and other brands have been offering for years — but with a 50% markup.

It's always a bad sign when a company advertises something that is absolutely standard. This leads one to conclude that the rest of the product is below average.
 
  • Like
Reactions: HighwaySnowman
MacRumors said:


Apple's Beats brand today shared a new ad in its ongoing Pill People series, this time highlighting the various USB-C cables that Beats debuted earlier this week.


The Pill People ad campaign features anthropomorphized Beats Pill speakers with different personalities. Beats has been using the Pill People since it launched the updated Beats Pill last summer.

Apple's Beats brand is now offering several USB-C cables, including USB-C to USB-C, USB-C to USB-A, and USB-C to Lightning. The cables come in 1.5-meter and 20-centimeter options, with both sizes priced at $18.99. The cables come in four colors, and they can be purchased from the online Apple Store or Apple retail stores.

Article Link: Beats Highlights New USB-C Cables in Latest 'Pill People' Ad
Click to expand...
I would purchase Apple branded accessories before purchasing the Beats branded one. Beats was always a stupid brand.
 
con2apple said:
So, the commercial is trying to tell me that Beats now offers colored USB cables.
Just like Anker, Amazon, and other brands have been offering for years — but with a 50% markup.

It's always a bad sign when a company advertises something that is absolutely standard. This leads one to conclude that the rest of the product is below average.
Click to expand...

It’s a good-quality woven cable, presumably made to the same quality standards as Apple ones.

The problem with buying cheap generic cables is the quality is typically really poor. It’s frustrating how many of them fail or become unreliable after a just a few months of use! Where as Apple’s cables work for years and rarely have any problems.

However, it’s a bit sad that the Beats cable costs 75% the price of the Apple cable, for 75% of the length, and yet it only supports 60W charging, not 240W like the Apple one?
 
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom
Back