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Beats Launches New Collection of Charging Cables

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Apr 12, 2001
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In line with reseller leaks from last month, Apple's Beats brand is launching its first-ever set of charging cables today. Available in up to four color options, the new cables include USB-C to USB-C, USB-A to USB-C, and USB-C to Lightning options.

Beats-Color-Matched-Charging-Cables-Feature.jpg

All three cable types are available in 1.5-meter (5-foot) and 20-centimeter (8-inch) lengths and both lengths are priced at $18.99 for a single cable. The 1.5-meter versions of USB-C to USB-C and USB-A to USB-C are also available in 2-packs for $34.99.

beats-cable-red-pill.jpg

The 1-pack versions of the 1.5-meter cables are available in Bolt Black, Surge Stone, and Rapid Red, though the Rapid Red versions of the USB-A to USB-C and USB-C to Lightning won't be available until summer. The USB-C to USB-C cable is also available in a Nitro Navy color.

The 2-pack versions of the 1.5-meter USB-C to USB-C and USB-A to USB-C cables, as well as the three 20-centimeter cables, are available only in Bolt Black.

beats-cable-stone-desk.jpg

The new Beats cables are made with a woven design for increased durability and to prevent tangles, with the USB-C to USB-C cables supporting charging at up to 60 watts while the USB-A to USB-C cables support charging at up to 15 watts. Data speeds on both are limited to USB 2.0 rates. The USB-C to Lightning cables support fast charging on select iPhone and iPad models, though Beats did not specify an exact wattage limit.


To promote the launch, the Beats "Pill People" have returned in a brief ad spot voiced by comedians Ben Marshall, Desi Banks and Megan Stalter.

The new cables are available to order starting today at apple.com in the United States, with on-shelf availability starting this Thursday, April 17.

beats-cable-navy-phone.jpg

The debut of the new cables from Beats follows the launch of cases for the iPhone 16 series back in September and December as the brand has worked to expand its product portfolio into new accessory categories.

Article Link: Beats Launches New Collection of Charging Cables
 
Article Link
https://www.macrumors.com/2025/04/15/beats-charging-cables/
I’m guessing that there was some market research done on this. I would consider picking it up in the future.
 
Yes they are cool, but the price is crazy. In my case, since I lose cables, or give them away to friends/family that need one, far too often I'll stick with some cheaper alternatives from Anker, Belkin, et.al.
 
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All three cable types are available in 1.5-meter (5-foot) and 20-centimeter (8-inch) lengths and both lengths are priced at $18.99 for a single cable.
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8-inches is not enough (that's what she said) while 5-feet is too long. And both priced at $18.99?
 
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I recommend buying Anker Thunderbolt 4 or USB C 4 cables, and then you don’t have to worry about anything…top power delivery and top speed….never have to worry about which cable you have.

Then replace with Thunderbolt 5 as you get Macs with that etc…
 
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I was so fed up with my collection of USB C cables that I threw nearly all of them out. My collection spanned back 10 years and of course they ranged from USB 2,3,3.1,3.2,4. I had no idea if they were power only, data and power, video out etc. The only one I kept was the one that came with my AirPods which stays on my desk at all times which I use to charge my keyboard and mouse when they run low.

I ended up buying 10 USB 4 cables (C to C) and 10 (C to A) USB 3.1 gen 2 cables. I like knowing that if I grab a C to C cable it can do absolutely everything from 240W charging to video out etc. I’m still keeping my collection of micro and mini usb cables though, sure it may not be 2005 now but who knows what tomorrow will bring?
 
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zedsdead said:
I recommend buying Anker Thunderbolt 4 or USB C 4 cables, and then you don’t have to worry about anything…top power delivery and top speed….never have to worry about which cable you have.

Then replace with Thunderbolt 5 as you get Macs with that etc…
Click to expand...
While I get the sentiment, it should be noted that thunderbolt cables are significantly thicker, and significantly more fragile, than regular charging cables. They have a lot more going on inside, and a lot more points of failure.
Same with USB 3.0 cables, they are quite a bit thicker.
For simple tasks like charging your iPhone, I would not recommend carrying around a thunderbolt cable.
 
I'm having a bit of a declutter craze at the moment and must have thrown out at least 30 USB-B cables (the ones you typically used for printers)

I really have no idea how I built up such a stash!
 
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unclemax said:
$19 for one cable is crazy. Please, please tell me they are "Made in USA". If they are still "Made in China" or "Made in Vietnam", I have a very bad feeling about the whole tariffs situation...
Click to expand...
Is 19 crazy? Are there comparable cables on the market for much less?
 
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Dr McKay said:
I was so fed up with my collection of USB C cables that I threw nearly all of them out.
...
Click to expand...

Threw them out, as into the garbage?

I hold onto all electronics until they can be returned to recycling depots.

I remember back to the 80s where throwing away stuff like that was "normal", but not these days. No way.

Now, I wonder where Beats has these cables made, and if they adhere to the same environmental goals as Apple?

Those Pill People are awesome, though. 😎
 
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