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Apple's Beats brand is teaming up with YouTuber and streamer IShowSpeed on a new Kung Fu-themed short film showcasing Powerbeats Pro 2 as "the most stable earbuds on earth."


Thanks to their flexible ear hooks, Powerbeats Pro 2 are popular with athletes and other active users who need the extra stability to ensure the earbuds stay in their ears.

The nearly five-minute short film features IShowSpeed traveling halfway around the world to train with a kung fu master, played by a longtime member of Jackie Chan's stunt crew, Paco Yick, to prove an internet troll wrong.

IShowSpeed is currently hosting a livestream premiere of the film, where he is giving away five "Master of Speed & Stability" kits that include an exclusive custom pair of Powerbeats Pro 2 and a movie poster.

Article Link: Beats Teams Up With Streamer IShowSpeed in Kung Fu-Themed Campaign for Powerbeats Pro 2
 
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Common apple, this is just hilarious. The only thing that he can do is act like a fool & scream like little pig. I understand that 12 year olds adore him but I doubt that he has any older audience.

I've never heard of this guy, so who "he" is didn't matter to me. I found the promotional short-film fun and funny. Very different from the usual Apple style of ad. Guess Beats retains their independence, which is great!
 
Common apple, this is just hilarious. The only thing that he can do is act like a fool & scream like little pig. I understand that 12 year olds adore him but I doubt that he has any older audience.
It doesn't matter what you think of him this was a great ad. Plus if those 12 year old kids ask for a pair for Christmas then Apple wins either way.
 
It might be a little cringy early on, but it gets better as it goes. Very cool and must have cost a ton of money to shoot. Of course, it gets the main point across very well. Stability.
 
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