Instead of having a fancy lunch brought in I took them down to the Apple cafeteria so my serfs could see me leading the enemy king around on a leash. Stepped into a deli and Ballmer goes up and tilts his head back and starts scanning the menu on the wall, going, "Unh, unh, lessee ..." and one of our guys in line shouts out, "PASTRAMI, PASTRAMI, PASTRAMI, PASTRAMI!!!!"