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BB always price their phones that way for full price purchases. If you are financing it is the regular price from apple or less if they have a promo.
 
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I remember the 7 was more expensive on Best buy than apl, I do know that they only sell unlocked phones so that may be why
 
It's not a mistake. Best Buy always adds $50 to Apple's price. They leave it up to you to discover it and make them do a price match to get a discount. I would never buy from those crooks. Very low....

By the way their phones are locked to the first Sim you install. If you want it unlocked you need to use a Verizon Sim (always unlocked) as the first Sim.
 
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