apparently bill gates was at macworld, and even introduced the burton ski-jacket. i have to make a comment here about a teacher trying to name-drop tech terms to impress us "hip" kids...
on the friday after macworld, i went to my mass comm class and the teacher told us how we really needed to keep up on all of this new technology. she noted that for the class, we needed to be able to download and view PDF files, which she said stood for "Portable Digital Format". Strike 1. next, she informed us about what bill gates had unveiled at appleworld in new york, which was an amazing new jacket that controls your ipod through the sleeve (wow, a hatrick of strikes. i know that i'm a nerd, but for the love of God, how can you think that bg is the ceo of apple? and if you are really trying to impress the kids, don't you think that you could at least get the name and city right?). she then told us that if we really wanted to be organized, we should do what she does and keep all of our important information on a PDA, which apparently stands for "Personal Digital Computer" (Strike 5. i can understand not having any idea what you are saying, but that doesn't even fit the acronym!).
that is why you should never try to named-drop.