Blackberry seems to be trying to catch up to iTunes and the iPhone. Check out this commercial:
http://www.youtube.com/watch?v=SJJyP4UUQqQ
And then remind yourself of the Coldplay and iTunes commercial from last year:
http://www.youtube.com/watch?v=O3mYc1m3lsM
Not to mention Apple has already used U2 for numerous ads and have even made a U2 iPod!
Sorry Blackberry, if it takes you this long to just copy what Apple has done, I don't think you're really going to get anywhere in the mobile media market.
http://www.youtube.com/watch?v=SJJyP4UUQqQ
And then remind yourself of the Coldplay and iTunes commercial from last year:
http://www.youtube.com/watch?v=O3mYc1m3lsM
Not to mention Apple has already used U2 for numerous ads and have even made a U2 iPod!
Sorry Blackberry, if it takes you this long to just copy what Apple has done, I don't think you're really going to get anywhere in the mobile media market.