Just head to www.budweiser.com (provided you are of legal drinking age) and click on "WATCH OUR ADS FROM THE BIG GAME AND THEN DOWNLOAD THEM TO YOUR iPOD".
Using iTunes, I had to use "Convert Selection for iPod", in the Advanced menu, to get the to upload into my video iPod.
Using iTunes, I had to use "Convert Selection for iPod", in the Advanced menu, to get the to upload into my video iPod.