Can anyone identify this app? Screenshot from a TV ad attached.

[applephysci]

Just saw this TV ad. For the life of me, I can't identify this app (screenshot below). I know it's not Pages or Mellel or Word. Thoughts, anyone?

 

[Illuminated]

looks like pages.

 

[0007776]

looks like pages.

Yep, looks like pages to me as well.

 

[hollerz]

Definitely doesn't look like Pages to me.

I'd say it's Microsoft Word with the banner thing hidden.

 

[renewed]

What ad is it from?

 

[applephysci]

Definitely not Pages. Also don't think it's MS Word. Looks too clean and simplistic for MS Word.

Sorry, can't remember the ad now, but I'll try to ask my friend who saw it with me.