In actuality you are buying the DVD, but some how Apple and the other companies have make it so you cant backup a movie that you purchased. You can do it with the music, and i certainly do it with my music, who's to say the whole computer system wont crash, and there goes all your movies. Some say, "well thats why you should back up" But if i could just simply backup a movie that i bought with my own money it wouldn't be a problem. Now if the movies were free, and they were only allowing you to view them online, then i wouldn't care, but when i spend money i want more rights to the product that im buying. Im not going to download not one movie. Why would i ever want to watch a show on a ipod screen anyway. Who's really buying into this concept? I guess he's (Jobs) trying to make the apple computer a digital hub with that new inventions thats allows you to stream your movie to your tv. So after buying the computer, then paying for the internet service (and it better be broadband) to download movies, then paying for the movie, then paying for the iTV device... then you can watch a movie from you computer to your regular TV. And it streams over a wireless connection from your computer to the TV. I wonder will the video be consistant? And i also wonder, will it bog down your internet connection when your watching a movie from your computer? I do think its a smart move, getting into the whole video thing, but im not falling for it... until i can backup my movies on disc. I make a hard copy of all my itunes music, i should be able to do the same with what ever else i purchase from the apple online music/video store.