Can someone clarify the BTS promo terms for exchanges?

rockyroad55

macrumors 601
It says if the product is exchanged, then there will be $100 deducted from the exchange. However, if I just exchange my product for another item that's eligible under the promo, why take $100 off if they could just not give me another gift card? I don't understand the terms here.

I understand that they will take $100 off if I did a full refund, but how about an exchange?
 
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