Ceramic is used on the back of watches for comfort as they don't get hot or react with skin. This article details bands, but the same should hold for backs. EDIT-- By hot, I mean for some, their wrist can get hot and sweaty from the body heating up the watch. It's a subtle thing that speaks to comfort.
http://www.ebay.com/gds/Advantages-of-Ceramic-Watch-Bands-/10000000177633171/g.html
<<Advantages of High-Tech Ceramic
So many brands starting using high-tech ceramics for watch bands due to the favorable attributes of this material; strength is one of the most notable qualities, but ceramic is also very comfortable for the wearer.
Durability of Ceramic Watch Bands
Scientists tested the strength of high-tech ceramic using the Vickers hardness test, which uses diamond to assess the material. The ceramic used in watch bands scored 1250 HV, indicating a very strong substance. To compare, steel has a hardness score of 600 HV, and sapphire maintains a top ranking at 2200 HV. Another hardness scale ranked high-tech ceramic at 9.1 out of 10 points. Unlike pottery and clay ceramics, the watch band material will not shatter when dropped onto hard surfaces. The microscopic components of the material actually expand upon impact to prevent cracks from forming. The high-density compounds and bonding agents give ceramic watch bands the durability required for everyday wear and vigorous activities.
Comfort of Ceramic Watch Bands
Even though ceramic is a strong material, it is thin and lightweight for a comfortable fit. The heft of steel or gold can feel heavy on the wrist, but high-tech ceramic does not carry that amount of weight. The smooth surface of these watch bands also feels good against the skin. As a non-metallic material, high-tech ceramic is not affected by cold or heat, so it is always a comfortable temperature for the wearer. These watches are hypoallergenic as well and can be worn by anyone with metal allergies. High-tech ceramic bands will not alter the chemistry of the skin or cause any other negative reactions. Just like other types of watch bands, the ceramic versions are completely adjustable for an ideal fit. Consumers who have purchased jewelry made from this type of material tend to prefer the comfort of ceramics over traditional metals.
Resistance of Ceramic Watch Bands
One of the most attractive features of ceramic watch bands is their scratch resistance: After years of wear and tear, these timepieces will continue to look brand new. The high durability and unique properties of yttrium and zirconium protect the band against damage from drops, scrapes, and dings. In addition to scratch resistance, high-tech ceramic is also water resistant due to a permanent hydrophobic coating. The watch band will not fade, discolor, or tarnish even after sweating or showering while wearing the accessory. Since this material is non-reactive, the salt and other chemicals in perspiration will not alter the ceramic's integrity. High-tech ceramic is naturally resistant to extreme temperature changes. This attribute protects the mechanical or electronic parts within the watch and prolongs the life of the timepiece. Individuals can wear ceramic watches while climbing high mountain peaks or leave these devices in cars on hot, sunny days without damaging the internal components.>>