New York Times article (free viewing with registration while the story is new):
Opt-in laws would make more sense, but I don't have much hope that they can be enforced, especially since spam is a worldwide problem. And e-mail taxes are unlikely to get off the ground either.
The best solution to spam that I see is the use of technology to verify senders and a personally-run opt-in system. I think that in the long term we will all be seeing personal e-mail only from those we specifically enable, and we'll have a way to check if the sender is the one claimed.
It's not fair to blame ALL of the increase in spam on this bill. The increase would have happened anyway. But could anyone be surprised by the law's lack of positive effect? I think opt-out laws are useless, since you can't use opt-out links unless you trust the sender, and you can't trust spam senders.Instead of curbing the growth of unsolicited junk email, the year-old federal Can Spam Act has helped it along: Estimates reckon that spam currently accounts for about 80 percent of all email sent, compared to between 50 percent and 60 percent before the law was enacted.
Antispam proponents such as Spamhaus Project founder Steve Linford contend that the law has legalized spamming by essentially granting bulk advertisers permission to send junk email as long as they adhere to certain regulations.
Critics argue that Can Spam's biggest loophole is the requirement that recipients must opt out of being retained on an emailer's list, and violators simply use opt-out messages to confirm the validity of email addresses and the likelihood that people are using them. Institute for Spam and Internet Public Policy CEO Anne Mitchell says it is ridiculous to think that law enforcement agencies could halt spam's growth instantly, and notes that filters' general success probably contributed to the increase by forcing spammers to send out more junk email in order to maintain the dollar rate of return.
Opt-in laws would make more sense, but I don't have much hope that they can be enforced, especially since spam is a worldwide problem. And e-mail taxes are unlikely to get off the ground either.
The best solution to spam that I see is the use of technology to verify senders and a personally-run opt-in system. I think that in the long term we will all be seeing personal e-mail only from those we specifically enable, and we'll have a way to check if the sender is the one claimed.