So apparently if you've received your new iPhone 4 today you cannot yet activate it... according to this at least
http://www.businessinsider.com/ipho...insider+(Silicon+Alley+Insider)#ixzz0rbz1ZeF3
http://www.businessinsider.com/ipho...insider+(Silicon+Alley+Insider)#ixzz0rbz1ZeF3