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ChatGPT Adds AI Shopping Research Feature for Holiday Gift Finding

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OpenAI today added a new shopping research feature to ChatGPT, which is meant to help you find the right products for everything from simple household products to gifts.

openai-chatgpt-logo.jpg

You can tell ChatGPT what you're looking for, and shopping research will build a guide to help you make decisions on what to purchase. OpenAI says that it will ask smart clarifying questions, research deeply across the internet, review quality sources, and use context from prior conversations to build a personalized buyer's guide that's up-to-date.

It is built to perform particularly well in detail-heavy categories like electronics, beauty, home and garden, kitchen and appliances, and sports and outdoor. The research feature includes comparisons, constraints, tradeoffs, and more for product selections.

ChatGPT will suggest shopping research automatically when you ask it a shopping-related question, but you can also select "shopping research" from the "+" menu. When a research session has begun, ChatGPT will open a visual interface where you can share feedback to guide the research, providing feedback on what you're interested in.

You'll need to click through to a retailer's site to make a purchase, but eventually, ChatGPT will be able to make automatic purchases through ChatGPT when shopping from merchants that are part of Instant Checkout.

Shopping research is rolling out for logged-in ChatGPT users on Free, Go, Plus, and Pro plans, and to simplify holiday shopping, OpenAI is making "nearly unlimited usage" available.

Article Link: ChatGPT Adds AI Shopping Research Feature for Holiday Gift Finding
 
Article Link
https://www.macrumors.com/2025/11/24/chatgpt-ai-shopping-research/
I use it for this functionality all the time. That’s one of the things that LLM’s are great at: crunching large amount amounts of information and pricing it into a easily adjustable format.
 
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shaun3000 said:
I use it for this functionality all the time. That’s one of the things that LLM’s are great at: crunching large amount amounts of information and pricing it into a easily adjustable format.
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Yes, /agent works very well for product research if you give it a detailed enough prompt. It's helped me a bunch of times.

Relatedly, Opus 4.5 launched today and is awesome and cheaper to use than it was. What a time to be alive.
 
Nothing more thoughtful than having a faceless AI picking out gifts for you!

On a serious note, good for the gift-giving challenged..but, I won’t personally be using it, as my Christmas shopping is already done! Woo! Slight brag.
 
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Ah well, some are already using SmithersGPT for picking lotto numbers, or to plan their meals, or where they will go on holidays, so it's likely awesome and quite welcome for that cohort. Two thumbs up for that crowd finding more tools so their life needs less effort and thought.

Personally though, the uncanny valley of it gets to me, so I wish this bubble would pop already.
 
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nuff_said said:
Here for all the “sky is falling”, “no thanks, Sam Altman is a…..”, and “nobody wants this AI nonsense” crowd.

On a positive side, folks who want the technology now have it.
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I love this meta-discussion that appears on every AI thread at the moment.

Yes I'll gobble up my unwanted selected consumerism with a smile as orchestrated by mindless machine by people who don't care enough about me to bother to think themselves while burning the planet to ash around me.

Thank you. This is such social and economic progress.
 
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