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It's automatic. You think Apple has time to search sites each day and post any Mac related news? No.

It's most likely setup in the code to look for specific keywords in a list of sites, then it posts them to the page.
 
It's automatic. You think Apple has time to search sites each day and post any Mac related news? No.

It's most likely setup in the code to look for specific keywords in a list of sites, then it posts them to the page.

There's no way it's automatic. Apple wouldn't risk posting a link to a bad review that got picked up by mistake. Apple has lots of marketing people, some of whom look for good reviews and hand select them for the Hot News page. They probably posted this article for the "close to perfect" quote.
 
There's no way it's automatic. Apple wouldn't risk posting a link to a bad review that got picked up by mistake. Apple has lots of marketing people, some of whom look for good reviews and hand select them for the Hot News page. They probably posted this article for the "close to perfect" quote.

It is automatic, its just a glorified RRS feed, check the code. You can set it as your Mac screensaver if you really feel like getting the latest Apple news. Or Not.
 
It is automatic, its just a glorified RRS feed, check the code. You can set it as your Mac screensaver if you really feel like getting the latest Apple news. Or Not.

The articles are not automatically selected. The fact that it's an RSS feed is irrelevant. MacRumors has an RSS feed. That doesn't mean the articles are chosen automatically. Also, the intro paragraphs that Apple posts under each link don't read like they're auto-generated:

“At 6.6 pounds and 0.98 inches thick,” reports Dana Wollman (laptopmag.com), ”the 17-inch MacBook Pro is the world’s thinnest and lightest notebook with that size display.” Wollman calls it a ” a superior desktop replacement with epic battery life that you can take almost anywhere.” An “Editors’ Choice” at Laptop Mag, the 17-inch MacBook Proearns a 4- (out of 5) star rating.
 
The articles are not automatically selected. The fact that it's an RSS feed is irrelevant. MacRumors has an RSS feed. That doesn't mean the articles are chosen automatically. Also, the intro paragraphs that Apple posts under each link don't read like they're auto-generated:

I've seen negative things about Apple there before so I know they are auto-generated, unless Apple are just being ultra-honest which is unlike them.
 
I've seen negative things about Apple there before so I know they are auto-generated, unless Apple are just being ultra-honest which is unlike them.

I doubt you've actually seen a wholly or even mostly negative article about Apple under "Hot News", unless it was posted completely by mistake (and quickly removed). You're probably thinking of articles that were mostly positive, but also had some negative things to say once you actually clicked the link and read the article. Still, all of the articles under "Hot News" are favorable enough to be considered praise.

How else do you explain the intro paragraphs under each link, which read exactly as though an Apple marketing person wrote them?

Exploring the “amazing power in a single good idea”

February 5, 2009

Calling it “one of the most magical programs I’ve ever seen for the iPhone, and probably for any computer,” David Pogue (nytimes.com) takes a close look at Ocarina. A mega-hit, Ocarina “takes advantage of the iPhone’s microphone, speaker, touch screen, graphics and tilt sensor.” It even ”exploits the iPhone’s Internet connection and GPS.” Why have so many people fallen under the spell of Ocarina and the App Store? Filed under: iPhone, iPod+iTunes. Read more: nytimes.com

Safari 4 Beta is “innovative, fast, fun”

February 26, 2009

“I’ve used Safari 4 for less than 36 hours at this point, and I’m sold,” proclaims Ryan Faas (computerworld.com). Surprised by the “number of innovative features it offers” and its ”notably speedy rendering performance,” Faas praises Top Sites, “Tweaked tabs,” and the new address and search bars in Safari 4. And, he notes, that its implementation in Full History Search “is the most inspired use yet for Cover Flow.” Filed under: Mac. Read more: computerworld.com
 
It is automatic, its just a glorified RRS feed, check the code. You can set it as your Mac screensaver if you really feel like getting the latest Apple news. Or Not.

What part of the code indicates to you that it is automatic?
 
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