http://howto.cnet.com/8301-11310_39...change-your-3rd-gen-ipad-for-the-newer-model/
"The manager at the Stockton Street store in San Francisco explained that "this specific store" would allow purchasers of the 3rd-generation iPad to exchange their device for the 4th-generation iPad if purchased within the last 30 days. She emphasized that, unless the recently-purchased iPad showed serious signs of wear-and-tear, the usual 14-day return policy would be waived."
"The manager at the Stockton Street store in San Francisco explained that "this specific store" would allow purchasers of the 3rd-generation iPad to exchange their device for the 4th-generation iPad if purchased within the last 30 days. She emphasized that, unless the recently-purchased iPad showed serious signs of wear-and-tear, the usual 14-day return policy would be waived."