I think this is a great idea. I have often said over the last several years that if I had the means, I would make products with much less sugar. I often complained to my wife how therer should be Lite Coke and Lite Pepsi with about half the sugar and no artificial sweetener. In fact, I hope it goes over well -then maybe other products will follow suit. I am one of those that doesn't want to go low carb, but often low carb products are much healthier but often taste like crap. Take Slim Fast. I often drink it for a snack, as it is much healthier than candy bars or soda. It has 5 grams of fiber and 12 grams of protein. But it also has 30 grams of sugar. I think they could cut the sugar in half and it would still taste good and be an even healthier snack. Unfortunately, the low carb version tastes terrible as there is no sugar or 1 gram and the rest is Splenda - yuck. We seem to have 2 extremes with sugar in this country...either way too much or none at all. I would love to see something in between. I will try this Coke and hope it works.