concept logo critique

tominated

tominated

macrumors 68000
Hi everybody. My parents wanted to make a business that has all sorts of... well... branches, and they wanted me to see what i could do with a logo. I started out in black and white, then added the colour. What do you think of it so far?
 

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Hey tominated I really like the concept. It's got a lot of potential :). I especially dig the coloured one, but looking good in black and white is compulsory for a logo.

The only suggestion I would make is lose the slanted 'I'. I think it's making it too hard to read. I think a normally orientated 'VIN' would still look very angular and stylistic, especially sandwiched between the two 'DA's which I think look great. Unless of course it throws off the balance.
 
@Full of Win: It's sort of an all rounder business. Currently, Mum is doing vending machines and dad wants to do all sorts of mechanical things. The rainbow signifies that diversity.

@.Andy: If i 'un-slant' the I, it makes it look really unbalanced.

BTW: you do know it says Davinda don't you? (mesh of my parents names; David and Belinda)
 
tominated said:
@Full of Win: It's sort of an all rounder business. Currently, Mum is doing vending machines and dad wants to do all sorts of mechanical things. The rainbow signifies that diversity.

@.Andy: If i 'un-slant' the I, it makes it look really unbalanced.

BTW: you do know it says Davinda don't you? (mesh of my parents names; David and Belinda)
Click to expand...

I agree with the comments above. I really like the design, but question the legibility factor of just that one letter. I didn't know if it read DAVNDA or DAVINDA when I first looked at it. The slanted I looks like it can part of the N.

Great design though overall.
 
Where logo to be used

I like the concept, the only thing I am going to say from personal experence is getting that thing printed is not going to be fun. Most logo designs hover around the 3-4 color range, and those are flat colors. This keeps the cost down if you ever go to print this on T-Shirts or Cars or anything like that. If the logo is mainly gooing to be printed in Ads and on the web then the Colored version is fine. It is always assuming you maily use the colored version. Another option is to maily use the BW version and use the color when ever it is afforadble. But that is up to you and the business.

When designing logos always try and think ahead to save from headaches later down the road.
 
tominated said:
@.Andy: If i 'un-slant' the I, it makes it look really unbalanced.
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I see the design issue, but it definitely affects legibility.

Howsabout butting the V up against the upright of the N and placing a small I in the space underneath?

I have no idea how that will look on-screen because I'm away from my Mac and I can't try it, but it looks quite cool in my head.

Edit to add: Actually, just roughed it out on a piece of paper and it doesn't look too bad.

Cheers!

Jim
 
FWIW, I'm also a little unsure about the slanted I, but it wasn't confusing. I got it immediately.

And just to second what bbeers was saying, the color version looks good but gradients will end up making it all but unusable except on a web page. Better to make something you can render consistently everywhere.
 
Ya know what... keep the slant, it's original. It would take people an extra second to figure out it says Davinda, who cares?

There's enough alteration to the fonts that it's pretty cool and original, I like.
 
First impression: I don't find it illegible, merely busy. The eye fights to stay on the name, as the diagonals lead you off. Moreso in the black version.

If the name is still on the table, why not "DADA"? (First two of David, last two of Belinda, obviously)
 
thanks for the comments guys. about it being a bit illegible, it will probably have in smaller text saying davinda... whatever. anyway, I'm out for a few days if i don't reply
 
wheezy said:
Ya know what... keep the slant, it's original. It would take people an extra second to figure out it says Davinda, who cares?

There's enough alteration to the fonts that it's pretty cool and original, I like.
Click to expand...
I agree.

I have done a bit of design work and have a degree from the local Art Institute. I don't think the slanted "I" is an issue at all.

The person that said it has to be legible in black and white is quite correct, that's one of the first principles they tell you in logo design class. I would consider either ditching the colour altogether or changing it to a solid fill or perhaps a solid fill of two colours only.

The "rainbow fill" effect doesn't actually add anything to what is already a strong black and white graphic, and if it doesn't add anything why use it? You will also have problems reproducing that effect on any low resolution materials. A good logo should look good from five pixels high to a thousand, (that's another rule I remember from class).

The only problem I have with it (and it might be personal preference is that it's a little angular and "busy" in the black and white version. I would decide on a simple two or three colour palette that you like and re-work it a few times, going for maximum simplicity each time.

Like with Apple products it's what you can get away with leaving *out* not what you can add in to make it "fancier," that will make it a good design.
 
I think it would flow really well if the extra line between the V and the N was part of the N. Getting rid of the horizontal line would make it look more "complete"
 
beauty's in the eye of the beholder I guess... ;)

the first time I saw it,I read it correctly- the slanted "I" doesn't bother me at all and I think it works very well with the overall look. It's a logotype, so the overall graphic impression of it is more important than textbook legibility IMHO.

You will want to devise a slightly different coloring scheme as the rainbow will be difficult to reproduce across media.

J
 
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