Nice. I would guess the tents are fairly heavy, not suitable for hand carrying. But anywhere a truck can go, it could take several of these easily. A small 4x4 could probably deliver a couple dozen of these in one trip, which would be a huge improvement over the current possibilities.
Someone I knew in college was working on a deployable structure for her senior thesis. She was working on a similar concept, except she was looking for a more complete package to be trucked in and dropped off one at a time. She'd taken a metal shipping container and cut out one part of the side to swing open and allow a section to be popped out, as well as another pop out that slid out the existing front opening. Furniture was included already, as well as space for a complete kitchen and an RV-style bathroom.
I heard she was getting some interested offers in her design from some people, but I don't know if they ever picked up the idea.