Different CPUs are designed to run at different temperatures. Although I wouldn't disagree that cooler is better, if the chip is designed to run at 100C, and it will last me more than three years, then, honestly, what do I care? I have to believe Intel knows what they are doing. I have also over clocked and burnt my share of CPUs. But this is the 21st century, and this is Apple. This is not the wild wild (PC) west. The thing was designed with purpose, and I simply refuse to believe I have to resort to opening the machine and applying thermal grease, or running a utility to under clock the CPU to "prevent damage" or "extend the life" of my MacBook Air. Apple doesn't roll that way. Not from what I can see.
I could be wrong. I did not stay at a Holiday Inn Express last night, so this is just my opinion. Take it for what its worth. As a former PC builder and PC gamer, it is a breath of fresh air just to crack open a computer and USE it without having to worry about it. It just works.