Lets say $2 million phones ~$200 to replace/remanufacture.
That's only $400 million which is very small compared to their total market cap, compared to them having a defective phone on the market that might not continue to sell as well as a non defective phone would. Their stock has fallen a little and stalled since all of this news has exploded and analysts think people might not be buying phones. A recall might spark investor confidence that the problem is solved and people will continue to want the iPhone 4.
That's only $400 million which is very small compared to their total market cap, compared to them having a defective phone on the market that might not continue to sell as well as a non defective phone would. Their stock has fallen a little and stalled since all of this news has exploded and analysts think people might not be buying phones. A recall might spark investor confidence that the problem is solved and people will continue to want the iPhone 4.