As posted in Apple News app (AppleInsider)
Apple has summoned influencers to Colorado, for reasons unknown
A social media influencer known for photography work and tech reviews has been invited to Colorado by Apple, but no details have been shared beyond the gift of a backpack filled with essentials for the trip.
Apple's secrecy can be exciting, but it can also sound like the opening plot points of a campy horror movie. While more details were definitely shared behind the scenes, a social media influencer has shown a cryptic invite he received from Apple.
The influencer is known as @JHawkShoots on X and seems to be an active tech reviewer, photographer, and has even started his own clothing brand. Apple has previously provided the influencer with iPhone 17 review units, and he's got about 14.4k followers.
The invite itself is a blue-green card with some text and an Apple logo addressed to Johnny.
It reads:
"We're so excited to welcome you to Colorado. Please enjoy this bag of essentials to use during your time here. See you soon!"
Update 10/09/25 according front page article on MacRumors
When news of the mysterious Colorado gathering first surfaced, there was some speculation online that it might relate to Apple's anticipated October product refresh, which is expected to include new iPad Pro models with M5 chips and an updated Vision Pro, with potentially other updates also coming. Apparently, that's not the case at all.
The Rocky Mountain gathering appears to be just another aspect of Apple's marketing campaign for its been-and-gone iPhone 17 fall event. In follow-up posts on X and Instagram, Hawk revealed that he had been brought to Colorado's rugged terrain by Apple to test how the new iPhones, AirPods, and Apple Watch perform in demanding outdoor conditions.
Apple has summoned influencers to Colorado, for reasons unknown
A social media influencer known for photography work and tech reviews has been invited to Colorado by Apple, but no details have been shared beyond the gift of a backpack filled with essentials for the trip.
Apple's secrecy can be exciting, but it can also sound like the opening plot points of a campy horror movie. While more details were definitely shared behind the scenes, a social media influencer has shown a cryptic invite he received from Apple.
The influencer is known as @JHawkShoots on X and seems to be an active tech reviewer, photographer, and has even started his own clothing brand. Apple has previously provided the influencer with iPhone 17 review units, and he's got about 14.4k followers.
The invite itself is a blue-green card with some text and an Apple logo addressed to Johnny.
It reads:
"We're so excited to welcome you to Colorado. Please enjoy this bag of essentials to use during your time here. See you soon!"
Update 10/09/25 according front page article on MacRumors
When news of the mysterious Colorado gathering first surfaced, there was some speculation online that it might relate to Apple's anticipated October product refresh, which is expected to include new iPad Pro models with M5 chips and an updated Vision Pro, with potentially other updates also coming. Apparently, that's not the case at all.
The Rocky Mountain gathering appears to be just another aspect of Apple's marketing campaign for its been-and-gone iPhone 17 fall event. In follow-up posts on X and Instagram, Hawk revealed that he had been brought to Colorado's rugged terrain by Apple to test how the new iPhones, AirPods, and Apple Watch perform in demanding outdoor conditions.
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