But even with Apple, with all their clout and cool credibility, this just reeks of hubris. Show the world how bad they want us. Make them beg, we will give them what they want when we choose to. But most importantly, we are Apple; we rule the universe, and They will eagerly take what we choose to give them.
You're operating under the assumption that Apple is purposefully holding back production. But the people who adopt this conspiracy theory completely forget that Apple does have shareholders to account to, and they
don't like to see product shortages. we saw this last year when there weren't enough iMacs rolling out of the assembly line, and that trasnalted to poor sales on paper.
The best way for Apple to say "look at us and aaaaalllll the people who want our stuff!" is to put as many iPhones in as many hot little hands as they can, as fast as they can. If they can say they sold 12 million, or 20 million iPhones, that's a lot more credible when it comes to demand than saying "well, we
could've sold that many, but we couldn't make enough."
Not to mention, every person who wants to buy an iPhone 5s but can't right now is a potential missed opportunity. Some will settle for the 5c, giving Apple less cash for it, AND be disappointed, potentially meaning less loyalty later. Others might stick another year with their existing iPhone, skipping this upgrade cycle and making Apple miss out on a sale altogether. Still others might jump ship and get a Galaxy S4. Investors in Apple
hate that possibility and could show their displeasure with Tim Cook for it if the supply constraints go on long enough.
So, I prefer to go with the more plausible explanation: 9 million phones is a
lot of phones to sell in a single weekend. Demand was under-estimated (partly due to
naysayers who said even fewer people would want the 5s). And you don't want to make
too many phones either... when you have a glut of phones that not enough people are buying, you end up having to write down their value,
and that lands you in even worse trouble.
So no, I doubt there's any evil plan to keep needy iPhone fanatics waiting in line. That just angers people in the long run, and that's not good for business. But hey, if YOU have the ability to churn out tens of millions of phones in an instant, I'm sure Tim Cook would love to have a word with you.
I will buy an iPhone 5s, because I'm due an upgrade. But I won't stand in line to do it.
So basically, you're rewarding what you think is bad behavior. Why? They're mistreating you as a customer. Punish them, if that's really what you think is going on.