Sidebar Sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

Deals: Apple's 13.6-Inch M2 MacBook Air Hits New Low Price of $999.00

MacRumors

MacRumors

macrumors bot
Original poster
Apr 12, 2001
69,575
40,746


In the wake of the announcement of the new 15-inch MacBook Air, this week we've been tracking fresh all-time low prices on older models. Yesterday we saw the 2020 256GB M1 MacBook Air at $799.99 on Amazon, which is still available, and today B&H Photo has the 2022 256GB M2 MacBook Air at $999.00, down from $1,099.00.

m2-macbook-air-pink.jpg
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

This 13.6-inch MacBook Air has a new starting price of $1,099.00 thanks to the introduction of the 15-inch model. So while this is just a $100 discount now, it is the best price we've ever tracked on the model to date and a solid new entry price for the M2 models of the MacBook Air.



B&H Photo also has the 512GB model for $1,299.00, down from $1,399.00. This is a solid second-best price on the higher storage model. Our full Deals Roundup has more information on the latest Apple-related sales and bargains.

Article Link: Deals: Apple's 13.6-Inch M2 MacBook Air Hits New Low Price of $999.00
 
Article Link
https://www.macrumors.com/2023/06/07/deals-apples-13-6-inch-macbook-air/
Need some sales on more solid configs. My imac has a 512 ssd and 40 gigs of ram and ground to a hault this week as photoshop was somehow using like 200 gigs of the drive itself and i only had a few large documents open.
 
  • Like
Reactions: 6787872
Looks like in response to Apple's back to college offer of a $150 gift card for educational purchase; although for any buyer.
 
  • Like
Reactions: PlayUltimate
Rychiar said:
Need some sales on more solid configs. My imac has a 512 ssd and 40 gigs of ram and ground to a hault this week as photoshop was somehow using like 200 gigs of the drive itself and i only had a few large documents open.
Click to expand...

yeah i need more storage and ram than the 2004-era amounts on macbooks
 
  • Love
Reactions: dduraznito
To me the most head-scratching decision Apple made this year is keeping the M1 Air and not lowering the M2 Air to $999. Perhaps they just still have a ton of M1 chips lying around and need to get rid of them. But it was obvious from the announcement that 13 inch M2 Airs were going to be on sale from third parties sooner rather than later. IMO, they should have lowered the M2 Air to $999 and the M1 Air to $899. The M1s would have sold quickly at that price.
 
Orange Bat said:
To me the most head-scratching decision Apple made this year is keeping the M1 Air and not lowering the M2 Air to $999. Perhaps they just still have a ton of M1 chips lying around and need to get rid of them. But it was obvious from the announcement that 13 inch M2 Airs were going to be on sale from third parties sooner rather than later. IMO, they should have lowered the M2 Air to $999 and the M1 Air to $899. The M1s would have sold quickly at that price.
Click to expand...
I think the M1 MBA's are already selling quite well and they are making good margins so they didn't feel the need to cut any further especially with retailers already discounting them to $799 at times. I still think, or maybe just think it is a good idea, that when the M3 MBAs (13 and now 15) are released that they rebrand the former form factor MBA the MacBook SE and put a M2 in it. Maybe then drop it to $899.
 
  • Like
Reactions: Orange Bat
azentropy said:
I think the M1 MBA's are already selling quite well and they are making good margins so they didn't feel the need to cut any further especially with retailers already discounting them to $799 at times. I still think, or maybe just think it is a good idea, that when the M3 MBAs (13 and now 15) are released that they rebrand the former form factor MBA the MacBook SE and put a M2 in it. Maybe then drop it to $899.
Click to expand...
I’m always surprised at the people who like the wedge. I was never a fan. That’s not a bad idea, but Apple generally drops older designs to simplify manufacturing, i.e. The wedge probably won’t sell enough to justify its existence once the M3 is released When they can sell the newer design at a lesser price.
 
azentropy said:
I think the M1 MBA's are already selling quite well and they are making good margins so they didn't feel the need to cut any further especially with retailers already discounting them to $799 at times.
Click to expand...

Maintaining retailer margins is another reason manufacturers who sell to consumers keep their prices stable. If they drop the price, that forces retailers to do the same cutting their margin or requiring price adjustments from the manufacturer or accepting returns, none of which helps margins.
 
Orange Bat said:
I’m always surprised at the people who like the wedge. I was never a fan. That’s not a bad idea, but Apple generally drops older designs to simplify manufacturing, i.e. The wedge probably won’t sell enough to justify its existence once the M3 is released When they can sell the newer design at a lesser price.
Click to expand...
Actually Apple likes to reuse previous designs in other lines (iPhone SE using the 5s and now 8 design, Apple Watch SE I think using the AW3 and now AW5 design) and even keeping the 13" MBP design around for so long... so I think it is natural they may do the same with the iconic MBA design to create a MacBook SE line.
 
  • Like
Reactions: Orange Bat
Orange Bat said:
To me the most head-scratching decision Apple made this year is keeping the M1 Air and not lowering the M2 Air to $999. Perhaps they just still have a ton of M1 chips lying around and need to get rid of them. But it was obvious from the announcement that 13 inch M2 Airs were going to be on sale from third parties sooner rather than later. IMO, they should have lowered the M2 Air to $999 and the M1 Air to $899. The M1s would have sold quickly at that price.
Click to expand...
They do have a ton lying around. 40% drop in Macintosh sales is no joke.
 
azentropy said:
I think the M1 MBA's are already selling quite well and they are making good margins so they didn't feel the need to cut any further especially with retailers already discounting them to $799 at times. I still think, or maybe just think it is a good idea, that when the M3 MBAs (13 and now 15) are released that they rebrand the former form factor MBA the MacBook SE and put a M2 in it. Maybe then drop it to $899.
Click to expand...
They are not selling well, regardless of what you "think."

The hard numbers Apple released on Mac sales were a disaster.
 
PlayUltimate said:
Makes it easier for them to upsell. $999 for base. $1299 for preferred (16GB Memory and 512GB Storage). Only $300. Which does not "seem" unreasonable. . . but that is a 30% upsell.
Click to expand...

Except 8/256 is more than enough for most purchasers of an Air; and it keeps the price low making it more competitive.

Aston441 said:
They do have a ton lying around. 40% drop in Macintosh sales is no joke.
Click to expand...

That depends on how well they manage the supply chain.
 
jlc1978 said:
Except 8/256 is more than enough for most purchasers of an Air; and it keeps the price low making it more competitive.



That depends on how well they manage the supply chain.
Click to expand...
They at least probably reserved the manufacturing capacity. How much it cost them to not utilize it depends on the contracts they signed. Apple does use the best lawyers on earth, so maybe not that much.
 
Aston441 said:
They at least probably reserved the manufacturing capacity. How much it cost them to not utilize it depends on the contracts they signed. Apple does use the best lawyers on earth, so maybe not that much.
Click to expand...

Given their quantities and overall importance as a customer, I'm would not be surprised to see that to be the case.
 
Aston441 said:
They are not selling well, regardless of what you "think."

The hard numbers Apple released on Mac sales were a disaster.
Click to expand...
Sure the overall Mac numbers are down, but not as much as other manufacturers. I'm sure most people understood I was referring explicitly to the MBA M1 sales which appears to have remained a high percentage of those sales. This would be one reason why Apple has kept it in the lineup and didn't do a price cut on it but did for the MBA M2. They are trying to shift the sales to the M2 because the M1 was still selling well.
 
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom
Back