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Expercom recently introduced some of the first discounts on Apple's 13-inch M2 MacBook Pro, which launched last month. At this time, these MacBook Pro models are not in stock, but Expercom estimates a shipping date within 7-14 days.

13-inch-macbook-pro-2022-banner.jpeg
Note: MacRumors is an affiliate partner with Expercom. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Starting with the 256GB model, Expercom has this 13-inch MacBook Pro for $1,234.05, down from $1,299.00. You can also get the 512GB 13-inch MacBook Pro for $1,424.05, down from $1,499.00.



Expercom also has a few custom configuration variants of the 13-inch M2 MacBook Pro at a discount, with the option of boosting memory up to 16GB and 24GB options. Additionally, there's a high-end 2TB model on sale for $1,994.05, down from $2,099.00.

Shoppers should again note that these 13-inch M2 MacBook Pro models are not currently in stock on Expercom, but the retailer suggests a shipping date within the next two weeks for most models. Expercom is the only retailer online to currently offer any markdown on these notebooks.

Our full Deals Roundup has more information on the latest Apple-related sales and bargains.

Article Link: Deals: Apple's 13-Inch M2 MacBook Pro Gets First Discounts on Expercom
 
Both of these are in stock at Apple with pick up today at the store or shipping immediately. For a $50-$65 discount I would really have to look up the return policy of the seller. I guess if you were really pinching pennies this would work but I don’t know if I would buy it from a third-party retailer to save $65
 
Sounds like they are selling them at cost or just above it... Apple's margin for the dealers is razor thin. Usually like 5-15% depending on the device. Smaller devices like iPods, Watches, iPads, Apple TV, HomePod, etc. were closer to the 5%. Lower end MacBooks/Macs were usually around that 10% mark. Higher end MacBooks/Macs were usually closer to the 15%.

Edit: these figures are from 2017, but I'm sure they haven't improved if it's changed at all.
 
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Apple's margin for the dealers is razor thin. Usually like 5-15% depending on the device.

Pretty much every Mac released in the past 5 years (didn't look much before) gets 10+% discounts by certain retailers on day 1 and if you wait a bit longer those 10% will also appear on amazon (most of the times only for the base configs ) and get even higher elsewhere.

Might be that dealer margins are different for different markets.
 
They should charge an extra $0.51 for the base model to make it a truly great price!
 
Pretty much every Mac released in the past 5 years (didn't look much before) gets 10+% discounts by certain retailers on day 1 and if you wait a bit longer those 10% will also appear on amazon (most of the times only for the base configs ) and get even higher elsewhere.

Might be that dealer margins are different for different markets.
It probably helps that a lot of them are online only dealers, so they don’t have quite the overhead comparatively speaking to a local dealer. This is only about a 5% discount, so they’re still making money regardless. They usually will also offer bundles or point you to other accessories where they actually make the money. Some retailers are willing to lose money on the people just getting in and out for the computer itself to get the ones that buy more and keep coming back.

Edit: just clicked the link, and surprisingly there don’t seem to be any ads or accessories or bundle offers on the page. They just have other suggested models. Interesting.
 
It probably helps that a lot of them are online only dealers, so they don’t have quite the overhead comparatively speaking to a local dealer. This is only about a 5% discount, so they’re still making money regardless. They usually will also offer bundles or point you to other accessories where they actually make the money. Some retailers are willing to lose money on the people just getting in and out for the computer itself to get the ones that buy more and keep coming back.

Edit: just clicked the link, and surprisingly there don’t seem to be any ads or accessories or bundle offers on the page. They just have other suggested models. Interesting.
Most of the money will come from the bundles and the apple warranty
 
Apple has far too many Laptop offerings in the current market. Old Air, New Air, 13" Pro, 14" Pro, 16" pro, possible 15" Pro. In a recessionary market, fewer sku numbers means less parts required, better profit, better to ride out tough economic times. This leads to quicker & more price reductions across the line to move inventory.
 
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Apple has far too many Laptop offerings in the current market. Old Air, New Air, 13" Pro, 14" Pro, 16" pro, possible 15" Pro. In a recessionary market, fewer sku numbers means less parts required, better profit, better to ride out tough economic times. This leads to quicker & more price reductions across the line to move inventory.
Agreed. Simplifying the product lineup (and corporate structure) was the first thing Jobs did when he returned to Apple, and sometimes it feels like it has drifted back towards model bloat.
 
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