'Dear Apple'

[MacRumors]

In case you missed it, Apple's event this week included another heartwarming video about the Apple Watch's genuine life-saving potential.

The video is titled "Dear Apple," in reference to the emails the company receives from Apple Watch customers who were alerted to health conditions, or were helped by features like Emergency SOS and Crash Detection at critical moments.

"Real people share how Apple Watch has changed and even helped save their lives—a fitness story in New York, a teen's struggle with mental health in the UK and powerful health and safety stories from the U.S., Japan, and Canada," said Apple.

Who is cutting onions?

Article Link: 'Dear Apple'

 

[t0rqx]

Some of these were faked. Just so you know.

 

[MTShipp]

Some of these were faked. Just so you know.

Source?

 

[jz0309]

Some of these were faked. Just so you know.

Source?

 

[vertsix]

Fantastic marketing while delivering technology that saves lives. Works well.

 

[Shah!n]

It's so cool that your watch can save your life!

 

[groove-agent]

Ironic timing of this article. Despite Apple's huge (but very late) focus on AI, I was thinking yesterday about how stupid and inconsistent Siri is. I considered how easily she could fail me if I was incapacitated. Sometimes she activates, but doesn't say anything, or cannot understand simple commands even if she has easily understood them before. This could be a result of bad acoustics and network issues, but after dealing with her consistently over time, I don't think so in every case. When this happens I often ask myself "What if this was an emergency?".

Siri is one of those "services" that could easily have been improved long ago but Apple chose to ignore it despite their usual high standards of excellence.

 

[t0rqx]

Source?

Cousin works at Apple. Some were recorded "based" on emails which not entirely match up.

Just have to wait for some kind of leak or court document soon to unveil this.

 

[npmacuser5]

Some of these were faked. Just so you know.

Mine wasn't. I am sure that Apple required those posted to show the Health App data before posting. All recorded in the app. That recording convinced my Doctor to order additional tests. Without the recording, will just wait and see was the thought. Not a good thought by the way. Your comment, show me the supporting data that says never happened, all in the Health App.

 

[jz0309]

Cousin works at Apple. Some were recorded "based" on emails which not entirely match up.

Just have to wait for some kind of leak or court document soon to unveil this.

I call BS...

 

[Selena Agna]

I think it's pretty tasteless for a company to use actual, real-life human suffering just to pat itself on the back.

This kind of self-adulation is cringe.

If Apple wanted to save lives with their technology, they'd focus on making stuff cheaper.

 

[xizdun]

If Apple wanted to save lives with their technology, they'd focus on making stuff cheaper.

Safety tech (think things like self-braking in cars to avoid collisions), most hospitals (and doctors), med-tech and pharma companies are for-profit enterprises—they’re not charities.

 

[phenste]

Some of these were faked. Just so you know.

who **** in your cereal this morning?

one of the stories in this video came from a town ~15 minutes away from me. I was so in disbelief when I saw the town name that I looked up the story just to confirm.

yeah, Apple likes to tug on heartstrings for the sake of selling a product—no need to be conspiratorial about the material they’re doing it with.

 

[cbaca51]

Love these. They always get me emotional and teary eyed lol

 

[macduke]

When I had my Series 4 I had fall detection turned on. I fell down a flight of tile stairs at work well after hours and fall detection didn’t work, lol, but it goes off when I’m hammering on things in my workshop sometimes. Luckily for me I was still conscious when I hit the bottom and somehow didn’t break anything but needed a week to recover from various soft tissue injuries.

Way back in college I was also diagnosed with having irregular heart rhythms sometimes, can’t remember what it was called, but not full atrial fibrillation as they gave me a stress test with the echocardiogram and said my heart was strong and seems healthy. I’m surprised it has never alerted me when I feel it happen.

Hopefully my Ultra 2 will work better if I take another tumble, but fortunately I’m not a clumsy person usallly and I’m super careful now.

 

[emulator]

I think it's pretty tasteless for a company to use actual, real-life human suffering just to pat itself on the back.

This kind of self-adulation is cringe.

If Apple wanted to save lives with their technology, they'd focus on making stuff cheaper.

Reminds me of all the corporations collecting donations in your name but presenting them as their own.

 

[tkermit]

With a resting heart rate of 172 and a collapsed lung, I feel like you'd be able to to tell something was wrong even without a watch...

 

[Macjames]

It happened to me. I was woken up around 1am with an alert that my heart rate had become abnormal. A&E confirmed the readings were accurate and was admitted there and then with medication to stabilise it for a few weeks. They even brought the young doctors around to hear the story.

 

[poorcody]

Alerted my 85-year-old mother when her heart rate suddenly shot up to 150 that she was in AFib (she never had AFib before). Rushed her to the ER and they were able to stabilize her pulse. Could have been a lot worse since she didn't have any symptoms.

 

[swiftapplefan]

I thought this was an open letter to Apple from Macrumours, like as if they were announcing their retirement to Apple

 

[Jumpthesnark]

It happened to me. I was woken up around 1am with an alert that my heart rate had become abnormal. A&E confirmed the readings were accurate and was admitted there and then with medication to stabilise it for a few weeks. They even brought the young doctors around to hear the story.

Scary. Glad you're okay.

 

[winxmac]

You could have used a better title than leave it at Dear Apple. Initially sounded like one of the YouTube creators who wishes for Apple to make changes with the Apple products.

 

[Think|Different]

Some of these were faked. Just so you know.

I should have known the first comment was going to be snarky. These are very powerful stories and Apple is given HUNDREDS of them, unsolicited. This is fact.

 

[rgeneral]

Cousin works at Apple. Some were recorded "based" on emails which not entirely match up.

Just have to wait for some kind of leak or court document soon to unveil this.

My cousins said those are real. Which cousin is telling the truth

 

[con2apple]

Who is cutting onions?

I hope everyone, because it is emotional manipulation of the lowest kind.

To illustrate:
Imagine if a car manufacturer were to run a commercial like this. About customers whose lives were saved thanks to their vehicles.
"Thank you, GMC, for getting me to the hospital" or "Thank you, Chevrolet, for your sensor that prevented the door from opening and kept my child alive."
Imagine a gun manufacturer:
"Thank you, Colt, for your bullets that shot the burglar" or "Thank you, H&K, for your sniper rifle that protected the governor."

And if you find this example cringe-worthy, please explain the difference.

These are standard features that are also offered by other manufacturers.
And Apple exploits the shock moment, the emotional attachment of its customers, to advertise. To conceal its pursuit of profit.

What would be the alternative?
Advertising with medical studies and Apple's efforts to deliver scientifically relevant products.
Well, if Apple did that.
But in its pursuit of profit, the company doesn't even care whether the devices used by hospitals consistently deliver the same results. https://pubmed.ncbi.nlm.nih.gov/40199339/