I'm in the market for an iPad Air 2, now that the price has been dropped by $100.00 I've noticed several retailers listing the new lower price as a sales price. Staples specifically advertises it as at $100.00 off, and that the sale only lasts a week. When I pointed out that it's not a sale, but the new lower price, the chat agent said he would pass it along but couldn't do anything. Just an observation I wanted to share.