I understand the Vision Pro concept as laid out by Apple's CEO and its executives. I understand what they are trying to do, how it will work, and the spacial computing + content consumption concept makes perfect sense. Apple's Vision Pro concept is one of the only ones that makes sense for an AR/VR device.
In the months and years ahead, we'll see myriad Vision Pro copycats, Apple's 5,000 patents be damned.
A corollary: Apple learned a lot from Meta/Facebook and the "Metaverse." A lot. Surely Apple kept close watch on every design and feature of the Quest Pro and the Quest 2. That's easy -- buy a headset, get the bill of materials, rip it apart. Cake, they could accomplish that in a day.
But most important by far was what not to do, the pitfalls and timewastes to avoid. Meta showed Apple what not to waste years of time and billions of dollars on. Key was to not waste time, money and resources on building a virtual world or worlds, avatars, etc. Instead, Apple learned to focus on the device, integrate it into an OS, and let developers run wild with it.
For example, Apple must have been aware Meta's own employees failed to use the VR "worlds" Meta spent billions to create, with Meta execs cajoling Meta employees into using it. Apple must have internally shared article after article calling the Metaverse a "sad world," "empty, barren digital lands" and a "giant flop." Read again and again why people "hate the Metaverse." Studied pointed criticisms that Meta was pissing money away, because "The metaverse is already here, and it’s called the internet." Studied Carmack's 2021 keynote stating the top-down approach was the wrong one.
Watching the Apple CEO's presentation, it seemed to me every sentence was geared to say: "this is not the Metaverse." Hence the emphasis on spacial computing, using a familiar OS, creating a stand-alone device with its own chips, augmented reality, content consumption, reliving real-world experiences.
Is it obvious to you that Apple purposefully ran in the opposite direction of Meta's virtual reality concept? Do you think Meta helped Apple avoid scores of pitfalls and failures, allowing it to focus on what works, and what matters?
In the months and years ahead, we'll see myriad Vision Pro copycats, Apple's 5,000 patents be damned.
A corollary: Apple learned a lot from Meta/Facebook and the "Metaverse." A lot. Surely Apple kept close watch on every design and feature of the Quest Pro and the Quest 2. That's easy -- buy a headset, get the bill of materials, rip it apart. Cake, they could accomplish that in a day.
But most important by far was what not to do, the pitfalls and timewastes to avoid. Meta showed Apple what not to waste years of time and billions of dollars on. Key was to not waste time, money and resources on building a virtual world or worlds, avatars, etc. Instead, Apple learned to focus on the device, integrate it into an OS, and let developers run wild with it.
For example, Apple must have been aware Meta's own employees failed to use the VR "worlds" Meta spent billions to create, with Meta execs cajoling Meta employees into using it. Apple must have internally shared article after article calling the Metaverse a "sad world," "empty, barren digital lands" and a "giant flop." Read again and again why people "hate the Metaverse." Studied pointed criticisms that Meta was pissing money away, because "The metaverse is already here, and it’s called the internet." Studied Carmack's 2021 keynote stating the top-down approach was the wrong one.
Watching the Apple CEO's presentation, it seemed to me every sentence was geared to say: "this is not the Metaverse." Hence the emphasis on spacial computing, using a familiar OS, creating a stand-alone device with its own chips, augmented reality, content consumption, reliving real-world experiences.
Is it obvious to you that Apple purposefully ran in the opposite direction of Meta's virtual reality concept? Do you think Meta helped Apple avoid scores of pitfalls and failures, allowing it to focus on what works, and what matters?
