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Did Steve ever say this?
- Thread starter iW00t
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Maybe this is why Apple Computers is now Apple?
As far as I know (which isn't very) he hasn't said that. it doesn't sound like him, but you never know.
and although it would kind of make sense of recent activities I don't think they're ever going to stop making macs or anything that drastic.. they just won't be the focus anymore (but then again that's already happening with the iPod and iPhone)
edit: apparently yes he did.
Hmm.. just makes me wonder if Apple still cares about OS X and the Mac or if they are just milking it for what's left while making butt loads of cash from iPods and iPhones.
If they do away with the computers, then I don't care about the iPod or iPhone. I need a computer to sync this stuff with. What will they become.....a gadgets and computer software company?
The next big thing was OSX. The Intel-based UNIX machines we use now may be marketed as Macs, but they are a completely different beast from the Macs of 1996.
The PC wars were over, so Steve started gunning for home users with the digital hub, a process that's still ongoing.
Things change. There's not much more to it than that. Back then when he said that Apple were going through a rough patch, which really just isn't the case any more.
And Apple of course still care about Mac. I think with all the media hype that surrounds the iPods etc it just seems the the Mac has been somewhat forgotten, but if you think about it the last year saw great advances and we'll probably see a lot more this year too.
And Apple of course still care about Mac. I think with all the media hype that surrounds the iPods etc it just seems the the Mac has been somewhat forgotten, but if you think about it the last year saw great advances and we'll probably see a lot more this year too.
I was wondering where the daily inflammatory thread by iW00t was?
I don't know whether just me being cynical but I see this as just a thinly disguised attempt at trolling again
*Laughing Under breath*
Me? I wasn't laughing sir. What do you mean, 'leave the room!'?
If you're talking about what Steve was doing when he said that quote, you're right on the first part (although, in a different way than you imply, however) but you are quite wrong on the second. The closest thing Steve was gunning for in 1996 was the education, research, and large corporate markets - he wasn't interested in home users at the time (unless he were still deluded with ideas that "home" users were going to buy $10,000 workstations). The closest thing to the "digital hub" he was working on at that particular time was his work running a small animation studio that made digital video content.
Ironically, though, in aiming for those large expensive computing markets, Steve's company was working on the next big thing for Apple, which was Mac OS X (though, he wouldn't realize it for almost another year).
Apple's original products aimed for the home digital hub were part of the disjointed strategies of his predecessor, and they were very poorly executed and just about bankrupted the company. Steve's first order of business when coming back to Apple was to help clean up the mess left from those failed attempts and get Apple back to focusing on its one core business, which was the Mac. That cleanup was done, there was only one product outside of Apple's core Mac business that still existed: Filemaker.
It was only after this was complete did Steve really start gunning for the digital hub, and even then it was a pretty measured (though still really ambitious for the time) strategy in the form of building a better music player than everyone else's on the market.
EDIT: JFC - how did this show up on my feed as a "new" thread?
Wow this is a crazy old thread! Anyways, he did in fact say this about a year before he came back.