Apps Did you notice ATV Cinemax app? Where is it now?

[coolbreeze2]

I noticed yesterday during the live event a new orange-colored Cinemax app icon on Apple TV was on the screen behind the presenter. As we know in the past there has been an app (MaxGo) for iPad and iPhone but no app for Apple TV. This is great there is now a Cinemax app for Apple TV for us Cinemax subscribers but when I search the Apple TV App Store there is no such app!!! Apple is such a tease! Here is a screenshot.

 

[JBaby]

I’m not convinced there’s gonna be an app. I think Cinemax will play directly in the TV app like how Amazon Prime Channels work.