Being better than the Studios is hardly a praise, since the Studios are so bad to start out with.
Here's Inner|Fidelity's explanation on
how they measure frequency response.
Pros are marketed at DJs and professional audio engineers, are they not? Then yes, these fall very short of their intended market's needs. This is just another pathetic attempt by Monster to get consumers to spend their money on low-quality products.
Of course, like you said, if the buyers want bad-sounding bass-heavy headphones, these will deliver. For a huge price tag, though, which will cause contempt regardless of what the buyer is looking for.
I also try things before bashing. I took all the time I needed to review the entire Beats series, one by one. The time I took was 4 minutes, and the verdict was do not buy.