Mr.Jones has certainly gone to an extreme,
however I don't think he's being totally ridiculous.
The phone is advertised as an F700, there is minimal difference between the F700V and F700 (I believe it's just different marketing, Samsung are known for putting an extra letter on the end in certain countries like that). Also, I've looked up the listing and the picture of the phone
clearly shows F700V in the background (on the box).
Also Mr.Jones appears to have a more than fair returns policy;
RETURNS ACCEPTED WITHIN 14 DAYS OF DELIVERY IF ITEM IS:
* DAMAGED OR FAULTY ON ARRIVAL
* NOT AS DESCRIBED IN LISTING
PLEASE REPORT IMMEDIATELY
FULL REFUND ON PURCHASE PRICE AND POSTAGE, WE MAY ALSO OFFER TO REPAIR OR REPLACE WITH SIMILAR ITEM OR ONE OF EQUIVALENT VALUE
Judging by his other feedback, most other customers are happy with their items. So as someone who uses eBay, I've got more than a suspicion that Mr.Read might jut be one of those people that complains for the sake of it, I've had a few myself and its usually A. Something they've done to it or B. They changed their mind and there is nothing wrong with it upon return.
I've also known buyers get rather threatening despite being given a full refund, so all I'm saying is the article doesn't exactly tell us what e-mails went between these two.
Finally, eBay (UK at least) is on the side of the buyer completely, they seem to forget that it's buyers
and sellers required in harmony for their site to run. Not only that, but it's the sellers who pay eBay to list their items. As the article says, eBay admit they need to review their policy and there has been an outcry to return the old system, which very few people seemed to have a problem with.
I must say that suing is a rather over the top thing to do, though. If he had a problem he should have reported Mr.Read to eBay and made sure his future listings were completely fool proof. If it was indeed Mr.Jone's fault, he should be making sure no such errors occur again. Either way he should have lived and learnt, in my opinion.