so i called customer service today with a big load of problems no one needs to hear about, and the supervisor called a local store to see if they'd give me the student discount in the store. she called me back and they told her sure. so when i went the kid didn't want to at first, then asked someone who asked a manager and he came back with "new policy ilife, iwork, leopard (and a bunch of other things) get student discount in the store" and then told everyone else working there. maybe it was just that store, but it worked.