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To add to the curiosity of it all, the R doesn't mean much either. Phil Schiller, gingerly gripping a cup of coffee across from me, said the letters Apple uses never stand for something specific. But then his voice softened a little as he started to tell me about what the letters mean to him.
"I love cars and things that go fast, and R and S are both letters used to denote sport cars that are really extra special," he said with a smile. That's not exactly the answer I was hoping for, but I'm not sure what I should've expected from a) Apple's SVP of global marketing and b) a longtime fan of Porsches and Audis.
The XR's screen packs as many pixels into each linear inch as every non-Plus iPhone from the 4 through the 8. Apple's displays have gotten more impressive since those days, certainly, but we're still working with a great display here. For the vast majority of people out there, it's far more than merely "good enough."
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