Example of historical Apple device launch prices and price drops

[senttoschool]

Product	Launch Price	Cheapest Price in 2023
Mac	$2,495 ($7,000 inflation-adjusted)	$599 Mac Mini (on sale for $499 often)
Macbook Air	$1,799 ($2,500 inflation-adjusted)	$999 M1 Air (on sale for $800 often)
iPod	$399	None. But iPad Nano launched at $199 four years later and was better in every way than the original.
iPhone	$599 ($880 inflation-adjusted) + requires a contract with AT&T. AT&T subsidized part of the cost so the real price is higher than $599.	$430 iPhone SE. No contract.
iPad	$499 ($700 inflation-adjusted)	$330 for iPad 9
Watch	$350 ($441 inflation-adjusted)	$250 for Watch SE (on sale for $200 often)

Basically, Apple tends to release versions that are significantly better than the original for less than half the cost of the original after adjusting for inflation. Often, it's less than half even without adjusting for inflation.

By the time Vision 4 Pro launches, we might have a Vision SE that costs $1,000 while having substantially better hardware than the original Vision Pro.

Folks, the launch price does not matter in the long-run. It really doesn't. What matters is getting the core experience right first no matter how expensive so the media, early adopters, and developers see the vision (no pun intended).

 

[XboxEvolved]

Yeah it actually does. Everything you gave examples of got a cheaper version, but in general the most the price has slashed in Apple products that past 25 years, is by half. Guess what half of 3500 is? Still to damn much money for even the average consumer. And I doubt Tim Cook’s Apple would sell this at $1750, likely round it up to $2k, which again is far to expensive for the majority of consumers. So no matter what this will stay a niche item, that barely moves the needle.

 

[ant the ninja]

If I'm not mistaken, didn't the first iPhone get a price reduction 3 or so months in? I remember buying the first one around launch day but I can't remember the price adjustment.