I don’t think the industry gives Apple enough credit sometimes. They are so eager to knock them for minor things. But just look at the phones they’ve just launched. The 13 pro max is not only the fastest phone out there, but it’s also the most efficient and longest battery life. Think about that for a second - normally those two things are pulling against each other, but Apple has achieved both. No mean feat and I think this is where the fusion of hardware and software is really starting to pull them ahead of everyone else