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Know your audience. This is a business world and Tim Cook has an MBA, which means you need to speak his language: business case.

Your email basically asks Tim Cook to spend at least $50 million. It's probably closer to a couple hundred million dollars in reality because of refurbishment setup costs, reverse logistics, QA, labor, etc.

A hand waving argument about M2 owners "deserving" an upgrade isn't going to do it. Next time, ask AI to create a business case.
 
Ha. The best upgrade path is to sell it via e-bay or 2nd hand sites and then buy a new one.

That is how 2nd hand phone market used to be before "trade in" came about.
 
Ha. The best upgrade path is to sell it via e-bay or 2nd hand sites and then buy a new one.

That is how 2nd hand phone market used to be before "trade in" came about.

And how we do it in most of the world where Apple doesn't offer any "trade in" programs, and you actually get much better value for your gadgets than what Apple offers! :)
 
And how we do it in most of the world where Apple doesn't offer any "trade in" programs, and you actually get much better value for your gadgets than what Apple offers! :)
I was going to say, is this the same trade in program that tries to give me like $150 for an M4 Mac Mini 16/512? Pass.
 
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The difference here is that the iPhone was pretty much an instant success so incentivizing people to upgrade was a worth while expense for Apple at the time. To eat into their margins on a unproven product to make a small minority of users happy is likely not worth it and why they came to this decision. It sucks for those that bought in early, but that is part of the risk associated with being an early adopter. Sometimes the idea fails and the company pivots.
 
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