Sidebar Sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

Ford Hires Apple Marketing Director Musa Tariq as Brand Leader

MacRumors

MacRumors

macrumors bot
Original poster
Apr 12, 2001
69,564
40,744



Ford today announced it has hired Musa Tariq as a Vice President and its Chief Brand Officer starting January 30. Tariq will work with Ford's marketing and communication departments to "define, build, and communicate" the carmaker's brand across the world as it further pushes into connected technologies.

musa-tariq.jpg

Tariq has served as Global Marketing and Communication Director of Apple Retail since August 2014, working on Apple Store initiatives. Prior to Apple, he was a social media director at Nike. He held the same position at Burberry, where he worked for Angela Ahrendts, who is now Apple's retail chief.

Tariq started his career in marketing and advertising, serving in leadership roles at ad agencies JWT and Saatchi & Saatchi.

Article Link: Ford Hires Apple Marketing Director Musa Tariq as Brand Leader
 
Article Link
https://www.macrumors.com/2017/01/24/ford-hires-apple-director-musa-tariq/
  • Like
Reactions: DeepIn2U
Fast forward 2 years and the guy works somewhere else. I have little respect for guys who change positions so often. Either they are magicians and can have huge impacts in 18 months and then get bored or by the time they start settling in and doing something, it's time to move on.

This is common in startups but a different reason but in the corporate world, a stint under 5 years seems like a waste of time.
 
  • Like
Reactions: Canyonero and mohammad
adamjackson said:
Fast forward 2 years and the guy works somewhere else. I have little respect for guys who change positions so often. Either they are magicians and can have huge impacts in 18 months and then get bored or by the time they start settling in and doing something, it's time to move on.

This is common in startups but a different reason but in the corporate world, a stint under 5 years seems like a waste of time.
Click to expand...

Effectiveness aside. Going to a different company is the fastest (and most effortless) way to get a pay raise.

Most upper management are so screwed up that they refuse to give the proper pay raise unless they really have to. By the time the talent is ready to leave then they wake up and try to match the offer. By then it's most of an insult and people will leave anyways.
 
  • Like
Reactions: CarpalMac, H2SO4 and ArtOfWarfare
adamjackson said:
Fast forward 2 years and the guy works somewhere else. I have little respect for guys who change positions so often. Either they are magicians and can have huge impacts in 18 months and then get bored or by the time they start settling in and doing something, it's time to move on.

This is common in startups but a different reason but in the corporate world, a stint under 5 years seems like a waste of time.
Click to expand...

In school, I was given these guidelines:
1 - Never stay less than 2 years, no matter how much you hate the job. You'll look like some sort of flake - no one will want to hire you if your resume has you as having worked for fewer than 2 years at most places.
2 - Never stay more than 7 years, no matter how much you like the job. Management is going to take advantage of you and deny you pay raises/promotions that you deserve.

Obviously there are exceptions to both, but most people won't have enough jobs that they'll land one that's so bad that they should really leave sooner than 2 years, and most people won't have enough jobs that they'll land one that's so great that they should stay longer than 7 years.
 
  • Like
Reactions: adamjackson and arkitect
adamjackson said:
Fast forward 2 years and the guy works somewhere else. I have little respect for guys who change positions so often. Either they are magicians and can have huge impacts in 18 months and then get bored or by the time they start settling in and doing something, it's time to move on.

This is common in startups but a different reason but in the corporate world, a stint under 5 years seems like a waste of time.
Click to expand...
What, really? You have no idea why people leave. Just as people lie and embellish on their CVs, so do companies. What’s to say he’s not doing as they promised him he would be after repeated requests fell on deaf ears at upper management?
 
  • Like
Reactions: Brandhouse and CarpalMac
If he is the guy responsible for the Apple Store emoji campaign he deserves to be fired. If he left because he didn't agree to this campaign then good move and applause
 
  • Like
Reactions: DeepIn2U and openbyhand
adamjackson said:
Fast forward 2 years and the guy works somewhere else. I have little respect for guys who change positions so often. Either they are magicians and can have huge impacts in 18 months and then get bored or by the time they start settling in and doing something, it's time to move on.

This is common in startups but a different reason but in the corporate world, a stint under 5 years seems like a waste of time.
Click to expand...

I've worked for big American IT companies and this is quite common. A new department head would come in, change everything around to make a name for themselves then piss off somewhere else before their changes started to cause problems so they didn't get the blame.
 
  • Like
Reactions: pat500000
jdillings said:
Yet another sign that Cook can't get employees to buy in on his vision and they leave the first chance they get.
Click to expand...

Wait... Cook has a vision? Do tell us about it. Everytime I turn around he's announcing some new feature or "kit" while his previous pronouncements are behind him begging for oxygen.
 
Last edited:
  • Like
Reactions: pat500000
djcerla said:
I bet you're not going to post "something is right with Apple!" every time Apple poaches another firm's employee, and this happens copiously, every month.
Click to expand...

Copiously? Maybe Apple is hiring entry level CSRs in large amounts monthly, but not heads of departments -- the types of jobs being reported on here. But, sure if Apple poaches a big name, it's newsworthy and positive. Leaving Apple is too - mostly because it use to be more rare for those high up in their division or department to leave to brighter shores. I mean here we have guy who was Global Marketing and Communication Director of Apple Retail and he leaves for a boring car company. Maybe if it was BMW or another with some pizzaz, but Ford. Not only should it put one to sleep, it's a bigger bureaucracy than Apple. So yeah, red flag.
 
Did we get a post a few years ago when he joined? No.
And no one freaked out about the person who left before to give him his position then. So why freak out now?

The truth is now that Apple is under the microscope every thing that happens is blown out of proportion. We talk as if it's a start up or a football team when it is near 40 yr old established enterprise. No one person can break the company, it's impossible. Big companies just don't work like that.

There must be hundreds that leave that company every year at various levels for various reasons. The company keeps ticking on. That's how big companies are.
 
is this normal in the corporate world where executives jump around or is something happening at Apple?

Its either these guys getting like 4x what they were paid in Apple or something must be wrong. Who wants to leave the richest hottest tech company in the world?
 
adamjackson said:
Fast forward 2 years and the guy works somewhere else. I have little respect for guys who change positions so often. Either they are magicians and can have huge impacts in 18 months and then get bored or by the time they start settling in and doing something, it's time to move on.

This is common in startups but a different reason but in the corporate world, a stint under 5 years seems like a waste of time.
Click to expand...

I have little respect for your arrogance. Anybody working at the same company for two years or more and has NOT risen is either lazy, has no ambition, or no better opportunities to move without affecting their financial livelihood. This guy has shown exemplarary ambition even getting the same level role as his former manager BEFORE she took HIS role at the largest company in the world.

I'd say you should cut him a bit of respect clearly and with Apples Marketing success he's definitely earned it. His credentials speak volumes, and he's not defecting to a direct competitor like some people we've seen of late ahem Barra.
 
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom
Back