Best Buy will match it... but you can only either do the Student Discount or the Free iPod. So the free iPod is a much better deal if you want to pay full price for the Mac.
Though it depends on the manager.
When I went there, they would only let me get the $100 Student Discount or the free iPod. One or the other.
Also if you buy a higher end Mac, they will consider doing both but instead of a free iPod, you get a $250.00 Gift Card but you have to buy the iPod too.