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French news channel TF1 has gained rare and exclusive access into Apple Park, calling it "one of the most secret places on the Planet" while speaking to top Apple executives, such as its senior vice president of marketing, Greg Joswiak, and more.

appleparknovember.jpg

In Cupertino, California, Apple Park‌ is rarely accessible to anyone who isn't an Apple employee. Before the global health crisis, Apple held in-person events at the campus, but those, even, were severely limited, with guests being limited to the Steve Jobs Theater and not the main building itself.

TF1 has shared new footage inside ‌Apple Park‌, showing staff members talking [about] and presumably working on the next generation of Apple's products, software, and services.

As expected, the footage doesn't offer any glimpse of unreleased products, with even some of it featuring blurred views of offices and rooms where new and unreleased products may be held. The faces of Apple employees are also blurred in the segment to protect their identity.

TF1 said that during their stay at Apple Park, many doors remain closed and everywhere they filmed followed negotiations with Apple. Speaking to TF1, Greg Joswiak, otherwise known as Joz, said when Steve Jobs conceived Apple Park, he wanted to create an office for the future.

When Steve Jobs designed Apple Park, he wanted to create the office building of the future. He wanted a place where people leave the office, where they meet by chance, collaborate, and exchange ideas, so he wanted it to be a place to walk.
The report adds employees partake in formal meetings that may be held in large conference rooms while they're walking around the circumference of Apple Park to promote creativity. Apple is on track to become the world's first-ever $3 trillion company, and Joz said that he believes Apple is "in a position where if we can imagine something, then we can create it. We can make it real."

One of Apple's top priorities is health, and during their time at Apple Park, the TF1 crew had a chance to speak to Dr. Sumbul Desai, Apple's vice president of health. "Our goal is to provide data that is useful to users and also to their doctors. We don't want to replace this doctor-patient relationship, but we want to improve it," said Dr. Desai.

"What is very important is that users can choose element by element what data they authorize and Apple does not receive and see any of your data. They remain inside the device," she added regarding the privacy of users' health data.

TF1 also spoke to Lisa Jackson, Apple's vice president of the environment, about the company's initiatives and efforts in protecting the environment. Apple Park itself is covered with solar panels on its roof, helping to reduce its carbon footprint and energy usage. "This is what our customers expect. And for us, it means being more attentive to the materials we use, reusing some of them and innovating to take this recycling into account from the design of our products," Jackson said.

The full almost four-minute French segment of TF1's exclusive look into Apple Park can be found here.

Article Link: French News Channel Gets Rare Access Into Apple Park, 'One of the Most Secret Places on the Planet'
 
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Reactions: sydneysider88
Very underwhelming "exclusive" look. The inside interview shots all had the exterior as the backdrop. The single shot of the cubicle area showed a completely vacant workspace. Not worth the click.
 
This is funny because every now and then (most recently last week) I’ll Google ‘Apple Park inside’ hoping there’s some new actual footage of what some of the offices/lounges look like, with or without actual people roaming them.

I haven’t watched yet, but already can tell that this will be disappointing. ?
 
Pour beaucoup d'entre nous, le bâtiment est plus intéressant et fomentant de curiosité que votre CIA, votre FBI ou votre Maison Blanche. Oui, les zones à l'intérieur du bâtiment sont sans aucun doute banales et typiques des autres immeubles de bureaux, mais comme l'a écrit Goethe : "La musique est une architecture liquide, et l'architecture est de la musique figée dans le temps". Le bâtiment est un iMac géant, un iPhone et plus encore, et il est intemporel. Dans 50 ans, il aura l'air tout aussi bon, tout aussi frais qu'aujourd'hui. Je n'arrive pas à croire que les employés d'Apple préfèrent travailler à domicile plutôt que de rejoindre leurs collègues pour la productivité dans cet incroyable bâtiment.
 
Pour beaucoup d'entre nous, le bâtiment est plus intéressant et fomentant de curiosité que votre CIA, votre FBI ou votre Maison Blanche. Oui, les zones à l'intérieur du bâtiment sont sans aucun doute banales et typiques des autres immeubles de bureaux, mais comme l'a écrit Goethe : "La musique est une architecture liquide, et l'architecture est de la musique figée dans le temps". Le bâtiment est un iMac géant, un iPhone et plus encore, et il est intemporel. Dans 50 ans, il aura l'air tout aussi bon, tout aussi frais qu'aujourd'hui. Je n'arrive pas à croire que les employés d'Apple préfèrent travailler à domicile plutôt que de rejoindre leurs collègues pour la productivité dans cet incroyable bâtiment.
Your post translation below for the other readers in here, which I assume you copied-pasted from the French article:

For many of us, the building is more interesting and curious than your CIA, FBI or White House. Yes, the areas inside the building are undoubtedly banal and typical of other office buildings, but as Goethe wrote: "Music is liquid architecture, and architecture is music frozen in time". The building is a giant iMac, an iPhone and more, and it is timeless. In 50 years, it will look just as good, just as fresh as it is today. I can't believe that Apple employees prefer to work from home rather than join their colleagues for productivity in this incredible building.”
 
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A building nobody really needs in tech business. Especially in these times.

Sorry Phil theres nothing special except the look of it. But the idea of a good ol office with a workforce working their a** off is just too tempting for the business+ nanagement side.

At least the building has some marketing value...
 
I bet the exec team are baning their firsts on the desk to bring people into the office after this big mammoth project, the land buying from the state, the money, time investment etc into building this office but the reality is people like to work from home. I'm sure knowing this and the fight staff are putting up with the campus wouldn't be built.

At least the apple car and drive in circles around campus without the worry of crashing into humans :)
 
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Reactions: TakeshimaIslands
It no doubt would be an interesting building to work in and easily a better experience than some typical office tower. I do agree with Apple management pushing to get people back into the office, at least once the pandemic is better under control, because the kind of collaboration that you get when face to face cannot be duplicated via FaceTime calls. And it‘s not just work related connections that you get working together in an office, but the personal/social connections - those water cooler discussions that can add immeasurably to both work and personal happiness.
 
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