Full Transcript of Mac Pro Interview With Craig Federighi and Phil Schiller Now Available

[MacRumors]

Earlier this week, several Apple executives, including marketing chief Phil Schiller, software head Craig Federighi, and hardware engineering VP John Ternus, invited several journalists to Apple's campus to discuss the future of the Mac Pro, among other topics.

The information that was shared in that interview has been well-covered in recent days, but TechCrunch today published the entire interview transcript, which is well worth reading for those who want a complete uninterrupted look at what Apple had to say on the topic of the Mac Pro and its professional customers.

Image via TechCrunch​

During the interview, Schiller and Federighi apologized to professional users for the delays with the Mac Pro and unveiled work on a new modular Mac Pro that will address issues with the current machine, including upgradeability and support for single high-end GPUs.

The new Mac Pro, which will also come with a professional display, isn't going to come in 2017, so in the meantime, Apple has significantly dropped the prices on its older Mac Pro machines, all of which still contain hardware from 2013.

Other tidbits shared in the interview include Apple's plans for the iMac, what went wrong with the design of the current Mac Pro, news on the Mac mini, Apple's thoughts on the MacBook Pro Touch Bar, the importance of pro users, and more.

Article Link: Full Transcript of Mac Pro Interview With Craig Federighi and Phil Schiller Now Available

 

[Asarien]

It's time for all these old people who don't understand where the industry is now, to be replaced with young blood who are hungry and foolish.

 

[icehockey77]

It's time for all these people to be replaced with young blood who are thirsty and foolish.

with better hair

 

[J InTech82]

with better hair

Federighi has some of the best hair in the tech industry.

 

[44267547]

Federighi has some of the best hair in the tech industry.

Federighi Is just awesome in general. He seems like a really respectable individual with a lot of knowledge in the tech world, has a great attitude and is surprisingly hilarious on stage.

 

[JeffyTheQuik]

Federighi Is just awesome in general. He seems like a really respectable individual with a lot of knowledge in the tech world, has a great attitude and is surprisingly hilarious on stage.

My 520 shares are going to vote for him for the next CEO.

 

[tod]

All of our complaining actually accomplished something?!

 

[44267547]

My 520 shares are going to vote for him for the next CEO.

I sold mine, but....I second your vote. Maybe one day.

 

[TMRJIJ]

Seems like Federighi is posing for all of his photos now

 

[Aldaris]

Seems like Federighi is posing for all of his photos now

He's always been like that

 

[Apple Knowledge Navigator]

This is what they need to do more - be transparent with power users.

 

[aaronhead14]

This is great. Can't wait for the new Mac Pro!

 

[Michaelgtrusa]

Glad to to see progress.

 

[MrGimper]

Federighi Is just awesome in general. He seems like a really respectable individual with a lot of knowledge in the tech world, has a great attitude and is surprisingly hilarious on stage.

Which makes him the complete opposite of Tim Cook.

 

[robinp]

Glad to to see progress.

It is strange that they have found themselves in this position.

They keep talking about how mac and iOS are different beasts and the two aren't going to converge because they are good for different things (something I agree with). Then they go making the mac ever more like ios devices with bugger all flexibility.

To get work done, I just want a nice ish looking box that runs macOS, has great performance to cost ratio and is upgradable. You have to be able to put in more than one disk. You have to be able to upgrade the RAM. It must have plenty of fast CPU cores that don't cost the price of a small house.

It's pretty straightforward. Sad it has taken years of complaining to make them realise.

 

[orbital~debris]

It's time for all these old people who don't understand where the industry is now, to be replaced with young blood who are hungry and foolish.

Yes, because youth is always the hallmark of astute knowledge.

 

[LordQ]

Yes, because youth is always the hallmark of astute knowledge.

"Q: Age is no guarantee of efficiency"
"Bond: And youth is no guarantee of innovation"

 

[Pilgrim1099]

My 520 shares are going to vote for him for the next CEO.

Should have been him as CEO in the first place, regardless of what others say about Cook being hand-picked. I've been saying this since Cook took over the job.

 

[Aldaris]

Gotta admit the guy is passionate about Apple and the Mac. He responds well to the audience (in keynotes) and has a sense of humor. He's no Steve, but probably the closest showman that they have at the moment.

 

[GeneralChang]

with better hair

Better hair than Federighi? Not possible.

 

[TurboPGT!]

Everyone should read this.

 

[robbyx]

Federighi Is just awesome in general. He seems like a really respectable individual with a lot of knowledge in the tech world, has a great attitude and is surprisingly hilarious on stage.

In my opinion, he's the one truly bright spot on the executive team. I'm somewhat indifferent when it comes to Cook, but I find most of the other execs to be anywhere from waaaaaay overrated (Ive) to borderline incompetent (Cue). Schiller is insufferable. Federighi seems to genuinely know his stuff and genuinely love tech. I don't feel that way about most of the others.

 

[M.PaulCezanne]

Schiller just hasn't gotten it done. IMHO.

 

[TMRJIJ]

It's time for all these old people who don't understand where the industry is now, to be replaced with young blood who are hungry and foolish.

If that happens, you can kiss the Macs goodbye.

 

[AppleMad98004]

You can thank Microsoft and the Surface Studio for this. They got more attention from creatives in one day than the last 15 years.